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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
1,451 ratings
312 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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126 - 150 of 309 Reviews for Brand and Product Management

By Pastor J A P P

Mar 14, 2016

Importante información y fácil de entender. Bien explicado todo.

By ahmed a e g b

Dec 08, 2019

it`s great courses with a well endowed and masterful professor

By Swarnalekha K

May 15, 2020

I loved to learn a lot about how to create your own branding.

By Oluyinka O

Feb 18, 2019

Very interactive and enlightening. Would definitely recommend

By Lama K

Sep 25, 2018

So useful and supported by clear examples! Highly Recommended

By Godwin K

Feb 02, 2018

very good course for every communicator and marketing person

By Ruchi C V

Jul 15, 2016

Good one to begin with. Very well laid out and illustrated.

By Adekola F

Oct 20, 2017

All I can say is that the course is amazing. I've learnt a

By Jai K T

Jan 18, 2017

Great course to learn about brands and product management.

By Catalina G C

Mar 06, 2016

Great course! I really enjoy all the videos and lectures.

By Tamil S V K

May 18, 2020

This course is quite informative and learnt new concepts.

By Diksha S

Mar 14, 2017

Great Course! I got to learn a lot. Very useful content.

By Gustavo G

Mar 08, 2016

I had learn in this course! More than my own university.

By raj u

Jan 13, 2017

Analysis of an issue is super along with illustrations.

By Anna B

May 08, 2020

Great course, clear structure, incredibly interesting!

By vishal k

Jul 24, 2017

Great course with good examples explained properly

By Agnieszka

Feb 27, 2017

Excellent! I really enjoyed following this course.

By soumya K

Sep 13, 2018

excellent course to understand brand. very useful

By Gamael B

May 23, 2016

Great delivery, very informative and resourceful.

By Stephen O

Jun 08, 2019

Great Course. Very informative and descriptive.

By Adam I

May 15, 2019

VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW

By Dee M

May 19, 2016

Great, great course - many very useful insights

By Reiner P

May 09, 2016

5 stars, this is a perfect course with Impact.

By TANMOY D

Apr 15, 2018

Good Explanation of each topic in the course..

By ABHIJAT S

Jan 01, 2018

.Excellent Course structure! Brilliant faculty