Chevron Left
Back to Brand and Product Management

Learner Reviews & Feedback for Brand and Product Management by IE Business School

1,578 ratings
340 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

Filter by:

151 - 175 of 337 Reviews for Brand and Product Management

By Gustavo G

Mar 08, 2016

I had learn in this course! More than my own university.

By raj u

Jan 13, 2017

Analysis of an issue is super along with illustrations.

By Anna B

May 08, 2020

Great course, clear structure, incredibly interesting!

By Dr V K S G

Jun 11, 2020

Practical case study of lemondae is very good example

By vishal k

Jul 24, 2017

Great course with good examples explained properly

By Agnieszka

Feb 27, 2017

Excellent! I really enjoyed following this course.

By soumya K

Sep 13, 2018

excellent course to understand brand. very useful

By Gamael B

May 23, 2016

Great delivery, very informative and resourceful.

By Stephen O

Jun 08, 2019

Great Course. Very informative and descriptive.

By Adam I

May 15, 2019


By Dee M

May 19, 2016

Great, great course - many very useful insights

By Reiner P

May 09, 2016

5 stars, this is a perfect course with Impact.


Apr 15, 2018

Good Explanation of each topic in the course..


Jan 01, 2018

.Excellent Course structure! Brilliant faculty


May 08, 2020

excellent teaching by our spanish instructor.

By Budhaditya R

May 04, 2020

Loved the pedagogy and the style of teaching!


May 03, 2020

Best Course for brand and product management!

By Aliroz K

Mar 26, 2019

One of the best course for Business students.


Feb 21, 2019

Very nice course! and really nice instructor!

By Aya

Apr 13, 2020

Helped me understand the basics of branding

By Рацеева С С

Mar 11, 2019

Great course, great professor. Good luck fo

By Krishnaprabhu

May 12, 2020

It was an unbelievable learning experience

By Naveed I

May 11, 2020

It will really really helpful in my career

By Ishank K

Jun 29, 2020

Deep Understanding about brand management