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Learner Reviews & Feedback for Brand and Product Management by IE Business School

1,839 ratings
407 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews


Oct 15, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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226 - 250 of 405 Reviews for Brand and Product Management

By Erika B

Sep 21, 2020

very clear, brief and informative


Sep 16, 2020

very good and so much informative

By Manish S

Oct 15, 2019

Awesome course and great teaching

By Tasfia R N

Jun 03, 2020

This is really an useful course.

By Wendy

Apr 04, 2019

Solid knowledge and vivid cases.

By Anik k d

Jul 28, 2017

the course was indepth and apt.

By T. A

Apr 16, 2020

This course is really amazing.

By Susana M

Apr 06, 2018

Very interesting and complete.

By rajath s

Feb 17, 2017


By Ерошенков М А

Mar 06, 2020

Wery interesting and usefull!

By Claudio M O

Dec 14, 2017

hi, Thanks for the petty tips

By Deepak R N

Jun 09, 2016

Superbly taught to the point.

By Kathryn B

Jan 04, 2017

Fantastic course. Thank you!

By Satyam P

Feb 21, 2016

A very well explained course

By Sulaimon Y

Sep 24, 2020

Thanks for this certificate

By Akande O O

May 27, 2020

Good teachings, nice course

By Vinay K S

Aug 12, 2018

This course is very useful.

By Thamara M

Aug 29, 2016

Good Job, really helpful!!!

By Rinishka R

May 20, 2016

totally love this course <3


Mar 27, 2020

this course has helped me

By Кабанова Е В

Dec 26, 2017

Thank you for the course!

By Abiru

Oct 21, 2020

detailed and interesting

By Md R I

Jun 12, 2020

This is excellent course

By Pranath D S

Mar 19, 2019

Exceptionally explained.

By Dmitry S

Sep 12, 2017

Very exciting and useful