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Learner Reviews & Feedback for Brand and Product Management by IE Business School

1,458 ratings
313 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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201 - 225 of 309 Reviews for Brand and Product Management

By Seng L G

Apr 29, 2019

useful and practical

By Sivakumar C

Mar 03, 2016

Very Comprehensive !

By Kundan k

Dec 14, 2019

best for corporates

By Mithun

Aug 28, 2016

Thanks !!! A Lot !!

By Geetendra S D

Jun 24, 2016

excellent professor

By Anil I F

Jan 07, 2020

Wonderful journey.

By swapnill b

Aug 29, 2019

very good course

By Yasmeen S

Jan 28, 2018

Excellent course


Dec 31, 2017


By Harshal J

Dec 06, 2016

Very informative

By Virendra G

Oct 10, 2016

Excellent course

By Martin L

Apr 18, 2016

Amazing course!

By Piyada

Feb 12, 2016

Love the course

By Jyotiswarup B

Jul 30, 2019

Good course .

By Pietro P

Oct 09, 2019

Really good!

By parth s

Sep 28, 2018

it was great


Apr 12, 2020

good course

By Jose R P R

Mar 29, 2016


By Adji P

Sep 22, 2018


By Juan P L

Nov 25, 2016


By Noor U M

May 19, 2020



May 16, 2020


By Mouza A N

May 15, 2020


By Rong F

Oct 14, 2018

Very Good

By ankur s

May 24, 2017