About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 14 hours to complete
English

Skills you will gain

  • Brand Architecture
  • Product Management
  • Brand Management
  • Brand Engagement
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 14 hours to complete
English

Instructor

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

Launching new products and the challenge of managing their life-cycle.

3 hours to complete
8 videos (Total 59 min), 3 readings, 2 quizzes
4 hours to complete

Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.

4 hours to complete
8 videos (Total 52 min), 3 readings, 2 quizzes
Week
2

Week 2

2 hours to complete

Knowing how to communicate your offering: Brand Architecture & naming.

2 hours to complete
10 videos (Total 43 min), 3 readings, 1 quiz
Week
3

Week 3

2 hours to complete

Building your brand portfolio.

2 hours to complete
6 videos (Total 30 min), 2 readings, 1 quiz
2 hours to complete

Translating your brand into compelling customer experiences.

2 hours to complete
7 videos (Total 42 min), 2 readings, 1 quiz
Week
4

Week 4

2 hours to complete

Equipping and engaging employees to deliver on the brand promise.

2 hours to complete
7 videos (Total 40 min), 1 reading, 1 quiz

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About the Marketing Mix Implementation Specialization

Marketing Mix Implementation

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