Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
Most popular in Leadership and Management
162,080 already enrolled
Offered By
Management of Fashion and Luxury Companies
Università BocconiAbout this Course
180,481 recent views
Learner Career Outcomes
36%
started a new career after completing these courses
34%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Persian
Skills you will gain
Strategic ManagementBusiness ModelLuxury GoodsBrand Management
Learner Career Outcomes
36%
started a new career after completing these courses
34%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Persian
Offered by
Università Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
Syllabus - What you will learn from this course
3 hours to complete
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
3 hours to complete
10 videos (Total 55 min), 8 readings
2 hours to complete
The Evolution of Business Models: From Designers to Fast Fashion Retailers
2 hours to complete
16 videos (Total 125 min), 1 reading
2 hours to complete
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
2 hours to complete
8 videos (Total 50 min), 2 readings, 1 quiz
2 hours to complete
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
2 hours to complete
7 videos (Total 100 min), 3 readings
Reviews
TOP REVIEWS FROM MANAGEMENT OF FASHION AND LUXURY COMPANIES
by KMJun 8, 2020
I learned too much in this course ... unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ...\n\nanyway THANK YOU
by PMMar 1, 2017
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
by VKJan 30, 2020
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
by OHNov 29, 2019
The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports
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