Università Bocconi
Management of Fashion and Luxury Companies
Università Bocconi

Management of Fashion and Luxury Companies

Taught in English

Some content may not be translated

277,101 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Erica Corbellini
Stefania Saviolo

Instructors: Erica Corbellini

4.7

(5,720 reviews)

12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

3 quizzes

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There are 6 modules in this course

Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.

What's included

10 videos8 readings4 discussion prompts

This second week will be significantly denser and more time consuming than the first one. The topic is that of Business Models in Fashion and Luxury, and will give you a lot of important insights on this industry.

What's included

16 videos1 reading1 discussion prompt

Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.

What's included

8 videos2 readings1 quiz2 discussion prompts

Week 4 will cover another very crucial topic: Communication. Communication per se is an extremely rich and broad topic and the fashion and luxury industry requires a specific and dedicated chapter as it encompasses unique aspects that need to be correctly addressed and understood.

What's included

7 videos3 readings2 discussion prompts

In a world where geographical boundaries are physically and virtually evolving, companies need to be able to manage their international presence without losing their identity. There are a number of elements that need to be taken into account when planning retail strategy. Traditional distribution channels evolve while new channels enrich the scenario. This is also our last week of the course. At the end of it you will have the second QUIZ (40% of the final grade) covering module 4 and 5. Also in this case be sure to listen to all lectures and interviews, and to read all the slides to prepare yourself properly. Once you have done with this second quiz, you can move to the FINAL TEST.

What's included

10 videos2 readings1 quiz1 discussion prompt

Congratulations! You made it up to here! The structure of the final test is different from the previous quizzes: you will be given 10 multiple choice questions based on two annual reports (Ferragamo and Nike). Of course the questions will be related to topics covered in the course but this time we are asking you to apply your knowledge to these two specific cases. The benefit of this format is twofold: on one hand you can apply some of the concepts you have learned so far, on the other you will see an annual report, a fundamental source of information you may have to handle in the future. This test will be more challenging than the two previous quizzes but don't give up, and it counts only for 20% of the final grade in order not to penalize too much who is struggling with it.

What's included

1 reading1 quiz1 discussion prompt

Instructors

Instructor ratings
4.5 (1,434 ratings)
Erica Corbellini
Università Bocconi
1 Course277,101 learners
Stefania Saviolo
Università Bocconi
1 Course277,101 learners

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