About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 12 hours to complete
English

Skills you will gain

  • Strategic Management
  • Business Model
  • Luxury Goods
  • Brand Management
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 12 hours to complete
English

Offered by

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Università Bocconi

Syllabus - What you will learn from this course

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Week1
Week 1
3 hours to complete

What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

3 hours to complete
10 videos (Total 55 min), 8 readings
Week2
Week 2
2 hours to complete

The Evolution of Business Models: From Designers to Fast Fashion Retailers

2 hours to complete
16 videos (Total 125 min), 1 reading
Week3
Week 3
2 hours to complete

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

2 hours to complete
8 videos (Total 50 min), 2 readings, 1 quiz
Week4
Week 4
2 hours to complete

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

2 hours to complete
7 videos (Total 100 min), 3 readings

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