Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
Management of Fashion and Luxury Companies
Università BocconiAbout this Course
337,392 recent views
Learner Career Outcomes
50%
started a new career after completing these courses
45%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English
Subtitles: English, Persian
Skills you will gain
Strategic ManagementBusiness ModelLuxury GoodsBrand Management
Learner Career Outcomes
50%
started a new career after completing these courses
45%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English
Subtitles: English, Persian
Offered by
Università Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
Syllabus - What you will learn from this course
3 hours to complete
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
3 hours to complete
10 videos (Total 55 min), 8 readings
10 videos
2. New Trends6m
3. The Dream Factor and Media System4m
4. What Is Luxury?6m
5. Luxury as a Product4m
6. Luxury as a Business3m
7. Luxury as a Culture4m
8. Luxury as a Customer3m
9. What Is Luxury Not?4m
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5m
8 readings
Above and Beyond the Course10m
Surviving the Course10m
About Professors10m
Additional Readings & Material10m
Coffee with a Fashion Expert10m
Careers in Fashion and Luxury Companies10m
Best Practices in Fashion and Luxury Companies10m
Slides and Pinterest10m
2 hours to complete
The Evolution of Business Models: From Designers to Fast Fashion Retailers
2 hours to complete
16 videos (Total 125 min), 1 reading
16 videos
Fashion Market Segmentation10m
Business Models Framework5m
Business Models in the Market5m
Luxury Brands6m
Luxury Conglomerates4m
Premium Brands5m
Designer Brands6m
Vertical Retailers - Mass or Fast8m
Interview with Moncler10m
Licensing21m
Interview with Rainbow3m
Textile Industry3m
Ingredient Brands3m
Interview with Albini16m
Interview with Vitale Barberis Canonico11m
1 reading
Slides and Pinterest10m
2 hours to complete
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
2 hours to complete
8 videos (Total 50 min), 2 readings, 1 quiz
8 videos
The Concept of Stylistic Identity5m
How to Develop a Collection7m
Brand Identity7m
Case Study: Woolmark2m
Interview: Landor and Associates8m
Case Study: DSQUARED27m
Case Study: BOTTEGA VENETA3m
2 readings
Slides and Pinterest10m
About Quizzes - Read carefully10m
1 practice exercise
Modules 1-340m
2 hours to complete
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
2 hours to complete
7 videos (Total 100 min), 3 readings
7 videos
How to Build a Strong Communication Identity12m
Masstige19m
The Digital Challenge4m
Round Table with International Bocconi Students18m
Interview with Tomaso Galli18m
Interview with Attila & Co.14m
3 readings
Slides and Pinterest10m
Additional Material10m
How is 3D printing changing fashion?10m
Reviews
TOP REVIEWS FROM MANAGEMENT OF FASHION AND LUXURY COMPANIES
by KMJun 8, 2020
I learned too much in this course ... unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ...\n\nanyway THANK YOU
by PMMar 1, 2017
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
by VKJan 30, 2020
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
by OHNov 29, 2019
The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.
Will I earn university credit for completing the Course?
This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.
More questions? Visit the Learner Help Center.
