About this course: Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.
Taught by: Erica Corbellini, Director
MAFED - Master in Fashion, Experience and Design Management
Taught by: Stefania Saviolo, Director
Luxury & Fashion Knowledge Center - SDA Bocconi
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
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Great!! Huge amount of knowledge!
It was interesting and worth to spend time even if you are not going to work with fashion right now. I got some new thoughts to upgrade my vision of social media strategy that I presented to a company that I'm working in at the moment. So go and entertain yourself with Bocconi University course! :))
Very informative.
English language not always the best.
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Clarity and vary interesting content!