About this Course

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Learner Career Outcomes

34%

started a new career after completing these courses

33%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 12 hours to complete
English

Skills you will gain

Strategic ManagementBusiness ModelLuxury GoodsBrand Management

Learner Career Outcomes

34%

started a new career after completing these courses

33%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 12 hours to complete
English

Offered by

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Università Bocconi

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

3 hours to complete
10 videos (Total 55 min), 8 readings
Week
2

Week 2

2 hours to complete

The Evolution of Business Models: From Designers to Fast Fashion Retailers

2 hours to complete
16 videos (Total 125 min), 1 reading
Week
3

Week 3

2 hours to complete

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

2 hours to complete
8 videos (Total 50 min), 2 readings, 1 quiz
Week
4

Week 4

2 hours to complete

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

2 hours to complete
7 videos (Total 100 min), 3 readings

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