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SEO Courses

SEO courses can help you learn keyword research, on-page optimization, link building, and content strategy. You can build skills in analyzing website performance, understanding search engine algorithms, and creating SEO-friendly content. Many courses introduce tools like Google Analytics, SEMrush, and Moz, which help you track metrics, optimize your site, and improve your search rankings. By applying these skills and tools, you can enhance your online visibility and drive more organic traffic to your website.


Popular SEO Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Google SEO Fundamentals

    Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Digital Marketing, Content Strategy, Web Analytics, Marketing, AI Personalization, User Research, Competitive Analysis, Social Media, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Branding, Target Market, Forecasting, Content Development and Management, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    SEO Masterclass: Beginner To Advanced Including AI SEO

    Skills you'll gain: Keyword Research, Web Analytics and SEO, Blogs, Search Engine Optimization, Copywriting, Google Analytics, Google Gemini, Search Engine Marketing, Web Content, Anthropic Claude, Large Language Modeling, Generative AI, Web Analytics, ChatGPT, Prompt Engineering, Content Creation, Google Ads, Digital Marketing, Marketing, Marketing Planning

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Social Media Marketing, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Branding, Target Market, Digital Marketing, Social Media Strategy, Content Strategy, Brand Awareness, Consumer Behaviour, User Research, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    47K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Search Engine Optimization (SEO) with Squarespace

    Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    799 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    5.9K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Keyword Research, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Online Advertising, Email Marketing, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Strategic SEO for Digital Marketing Success

    Skills you'll gain: Web Analytics and SEO, Technical Support, Extensible Markup Language (XML)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to seo

seo optimization
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seo copywriting for digital marketing success
seo mastery: from fundamentals to genai and geo strategies
seo, generative ai, and geo capstone project
seo strategy: analyze, apply & optimize
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1234…23

In summary, here are 10 of our most popular seo courses

  • SEO Mastery: From Fundamentals to GenAI and GEO Strategies: IBM
  • Google SEO Fundamentals: University of California, Davis
  • Search Engine Optimization (SEO): University of California, Davis
  • SEO Masterclass: Beginner To Advanced Including AI SEO: Alex Genadinik
  • Search Engine Optimization and Content Marketing: IBM
  • Introduction to Google SEO: University of California, Davis
  • Google Digital Marketing & E-commerce: Google
  • Search Engine Optimization (SEO) with Squarespace : Coursera
  • Increase SEO Traffic with WordPress: Coursera
  • Google Ads for Beginners: Coursera

Skills you can learn in Software Development

Programming Language (34)
Google (25)
Computer Program (21)
Software Testing (21)
Web (19)
Google Cloud Platform (18)
Application Programming Interfaces (17)
Data Structure (16)
Problem Solving (14)
Object-oriented Programming (13)
Kubernetes (10)
List & Label (10)

Frequently Asked Questions about Seo

Search Engine Optimization (SEO) is the practice of enhancing a website's visibility on search engines like Google. By optimizing content, structure, and technical aspects of a site, businesses can improve their rankings in search results, making it easier for potential customers to find them. SEO is important because it drives organic traffic, increases brand awareness, and can lead to higher conversion rates. In a digital landscape where competition is fierce, understanding SEO can be a game-changer for businesses and individuals alike.‎

A variety of job opportunities exist in the SEO field, catering to different skill sets and interests. Common roles include SEO Specialist, SEO Analyst, Content Strategist, and Digital Marketing Manager. Additionally, positions such as SEO Consultant and Technical SEO Expert are also in demand. These roles often involve analyzing website performance, developing strategies to improve rankings, and collaborating with content creators to ensure that SEO best practices are implemented effectively.‎

To succeed in SEO, several key skills are essential. First, a solid understanding of keyword research is crucial, as it helps identify what potential customers are searching for. Additionally, familiarity with on-page and off-page optimization techniques, including link building and content creation, is important. Technical skills, such as knowledge of HTML and website analytics tools, can also enhance your effectiveness in this field. Finally, staying updated on SEO trends and algorithm changes is vital for long-term success.‎

There are numerous online courses available to help you learn SEO effectively. Some of the best options include the Search Engine Optimization (SEO) Specialization, which covers foundational concepts and advanced strategies. The Introduction to Google SEO course is also highly recommended for beginners. For those looking to enhance their skills further, the Strategic SEO for Digital Marketing Success Specialization offers a comprehensive approach to integrating SEO into broader marketing strategies.‎

Yes. You can start learning SEO on Coursera for free in two ways:

  1. Preview the first module of many SEO courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  2. Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in SEO, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

Learning SEO can be approached through various methods. Start by enrolling in online courses that cover the basics and gradually progress to more advanced topics. Practical experience is also vital; consider creating your own website or blog to apply what you learn. Engaging with SEO communities, reading industry blogs, and following thought leaders on social media can provide additional insights and keep you updated on the latest trends.‎

SEO courses typically cover a range of topics essential for understanding and implementing effective strategies. Key areas include keyword research, on-page optimization, technical SEO, link building, and content marketing. Additionally, courses often address analytics and performance measurement, helping learners understand how to track and improve their SEO efforts. Some courses may also explore emerging trends, such as the impact of AI on SEO.‎

For training and upskilling employees in SEO, several courses stand out. The SEO Audits: Find & Fix Common Website SEO Issues course is excellent for practical skills, while the Google SEO Capstone Project provides hands-on experience. Additionally, the ChatGPT for Creatives: AI for SEO, Marketing & Workflow course can help teams leverage AI tools to enhance their SEO strategies.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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