This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
About this Course
Skills you will gain
- 5 stars86.20%
- 4 stars11.57%
- 3 stars1.56%
- 2 stars0.26%
- 1 star0.38%
TOP REVIEWS FROM FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE
Excellent content. Easy to understand. I was able to take great notes and feel I have a solid foundation of knowledge in digital marketing to continue on my journey to complete the certificate.
A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.
This Course really good for beginners, through this course you will be able to understand digital terminologies and you will get the idea how different platforms works as per the objectives.
I enjoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.
About the Google Digital Marketing & E-commerce Professional Certificate
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