Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services.
About this Course
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Website Structure
- Customer Awareness
- Search Engine Marketing
- Search Engine Optimization (SEO)
Syllabus - What you will learn from this course
Introduction to attract and engage customers with digital marketing
Understand search engine optimization (SEO)
Apply search engine optimization (SEO)
Search engine marketing (SEM) and display advertising
- 5 stars85.84%
- 4 stars11.33%
- 3 stars2.05%
- 2 stars0.48%
- 1 star0.28%
TOP REVIEWS FROM ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING
Really Loved it and I really enjoyed this course. Learnt a lot from this and hope to use what I learnt in my future tasks. Thanks a lot Coursera for helping me this much.
Extraordinary teacher! I really loved the way he taught during all the course! It was not only what he taught, but how he taught! I would like to study again with him in the future.
Highly informative and just technical enough to boost skills and knowledge while not being too difficult. Very practical so that I may implement what I learnt immediately.
It was a great 4 week course. I liked the excellent user experience. I was never left frustrated or woondering how to accomplish a task. Great job in putting this together!
Frequently Asked Questions
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Why enroll in the Google Digital Marketing and E-commerce Certificate?
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