About this Course

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Learner Career Outcomes

41%

started a new career after completing these courses

41%

got a tangible career benefit from this course

11%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
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Approx. 9 hours to complete
English

Skills you will gain

Social MarketingSocial Media MarketingSocial MediaInfluencer Marketing

Learner Career Outcomes

41%

started a new career after completing these courses

41%

got a tangible career benefit from this course

11%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(8,663 ratings)Info
Week
1

Week 1

2 hours to complete

Big Data

2 hours to complete
9 videos (Total 43 min), 5 readings, 1 quiz
9 videos
Thomas Friedman on the 3 Accelerations [book link in resources]4m
Using Social Data4m
Social Data Flows from a Single Source5m
Data Extraction from Social Documents6m
Accuracy of Text Analysis2m
Data Extraction from Photos and Videos7m
Accessing and Using the IBM Cloud System [for free!]5m
Sign up for Lexalytics Semantria2m
5 readings
Welcome to MOOC 2!10m
Meet Your Instructors10m
Grading and Logistics10m
Course Bookstore10m
Having Problems with IBM and Lexalytics?10m
1 practice exercise
Quiz 130m
Week
2

Week 2

2 hours to complete

Big Information

2 hours to complete
12 videos (Total 93 min), 3 readings, 1 quiz
12 videos
The Anatomy of a Tweet5m
Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search6m
Free Keyword & Pay Per Click Analytics Tools 202010m
Free Hashtag Analytics Tools 2018 - Ritetag, Hashtagify.me & Keyhole.co6m
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader6m
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes6m
Bonus - IBM Institute for Business Value - Free Resource for Technology Information1m
Social Monitoring4m
Salesforce Social Studio - formerly Radian610m
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets15m
Social Marketing Toolkit Pt. 1c - Analyzing Content12m
3 readings
The How-to Section10m
Change is constant! Please read before doing social analytics10m
Why do you need these free social analytics tools?10m
1 practice exercise
Quiz 26m
Week
3

Week 3

3 hours to complete

Big Insights

3 hours to complete
11 videos (Total 57 min), 3 readings, 2 quizzes
11 videos
Transforming Data to Information5m
Using Free Ubersuggest to learn about your company, competitors & topics of interest5m
If you use the Chrome Browser, Ubersuggest is a great free add on6m
IBM Cloud - Assessing your Personality based on your Twitter activities - See Resources for Links to this System2m
Hootsuite Free is a Free Social Scheduler2m
Is.gd is a free link tracking tool6m
Now that you have identified influencers and hashtags, let's start using them!9m
IBM Cloud Visual Recognition System3m
IBM Cloud Tone Analyzer3m
2.14 Using Social Analytics to grow your professional follower base7m
3 readings
Question for Discussion about your Twitter Personality Profile from IBM10m
IBM Cloud Celebrity Analyzer10m
Hearing Your Target Market through Social Tools10m
1 practice exercise
Quiz 330m
Week
4

Week 4

2 hours to complete

Real-Time in Action

2 hours to complete
6 videos (Total 36 min), 3 readings, 1 quiz
6 videos
Engagement Strategies7m
Building Social Relationships7m
Taco Bell War Room5m
Crisis Management10m
Social Insights for Content Strategies4m
3 readings
A Visit to Taco Bell Headquarters10m
Download the Lecture Video Slides10m
What Comes Next?10m
1 practice exercise
Quiz 430m

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About the Social Media Marketing Specialization

Social Media Marketing

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