In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.
This course is part of the Social Media Marketing Specialization
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About this Course
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Try Coursera for BusinessSkills you will gain
- Social Marketing
- Social Media Marketing
- Social Media
- Influencer Marketing
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Syllabus - What you will learn from this course
Big Data
Big Information
Big Insights
Real-Time in Action
Reviews
- 5 stars74.95%
- 4 stars18.30%
- 3 stars4.55%
- 2 stars1.31%
- 1 star0.87%
TOP REVIEWS FROM THE IMPORTANCE OF LISTENING
I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.
Loved the knowledge shared & discussed on social tools and loved the assignement which made us put all that knowledge to work. That's how we learn, people!
I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.
In this course, you are introduced by couple of great tools which help you to hear from social media as much and deep as possible. highly recommended
About the Social Media Marketing Specialization

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