About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

47%

got a tangible career benefit from this course

16%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
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Approx. 7 hours to complete
English

Skills you will gain

Social MarketingSocial NetworkSocial Media MarketingSocial Media

Learner Career Outcomes

50%

started a new career after completing these courses

47%

got a tangible career benefit from this course

16%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 7 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(23,245 ratings)Info
Week
1

Week 1

1 hour to complete

Introduction to Social Marketing

1 hour to complete
7 videos (Total 24 min), 6 readings
7 videos
Course Overview3m
Welcome to Social Media Marketing 20203m
The Capstone Project2m
Optional Resource Book you might find useful2m
How the Capstone Program Works1m
Brief [but Important] Announcement on the IBM Cloud System4m
6 readings
Welcome to Course 1 in the Social Marketing Specialization10m
Grading and Logistics10m
Meet Your Instructors10m
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10m
Course Bookstore10m
Special Toolkits for Paid/Financial Aid Learners10m
Week
2

Week 2

2 hours to complete

Social Trends

2 hours to complete
7 videos (Total 39 min), 3 readings, 1 quiz
7 videos
Media: From Chaos to Clarity8m
Media: From Chaos to Clarity 2019 2nd Edition9m
The Social Media Revolution1m
Digital Transformation Trends 20192m
10 Important Trends for 20205m
Identifying Social Trends55s
3 readings
Infinite Dial Research from 202010m
Question for Discussion10m
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10m
1 practice exercise
Quiz 130m
Week
3

Week 3

2 hours to complete

The Business of Social

2 hours to complete
9 videos (Total 42 min), 1 reading, 2 quizzes
9 videos
Your Professional Network4m
Real-Time Social Data3m
WeFeelFine.org Demo5m
The Shifting Social Landscape5m
The Social Pyramid4m
Social Pyramid 20203m
Developing your Professional Social Media Assets6m
Targeting Assignment Step by Step5m
1 reading
Social Marketing 202010m
1 practice exercise
Quiz 230m
Week
4

Week 4

2 hours to complete

Social Overview

2 hours to complete
9 videos (Total 45 min), 4 readings, 2 quizzes
9 videos
The 3 M's of Effective Content Strategy - Focusing on Markets5m
The 3 M's of Effective Content Strategy - Focusing on Messages3m
The 3 M's of Effective Content Strategy - Focusing on Media6m
Social Networks and Communities5m
Why Social Communities Form2m
Understanding Social Communities6m
How to Position Yourself as a Brand Authority6m
Developing your Social Media Tools for the Networking Assignment6m
4 readings
Developing the Social Assets to Develop Your Personal Brand10m
Question for Discussion10m
Download the Lecture Video Slides10m
What Comes Next?10m
2 practice exercises
Quiz 330m
Networking & Tracking Assignment6m

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