In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
This course is part of the Social Media Marketing Specialization
About this Course
Skills you will gain
- Social Marketing
- Social Media
- Marketing Strategy
Syllabus - What you will learn from this course
Social Strategy Overview
Nurture Marketing Strategy
Developing a Great Blog
- 5 stars81.49%
- 4 stars15.55%
- 3 stars1.73%
- 2 stars0.60%
- 1 star0.60%
TOP REVIEWS FROM ENGAGEMENT & NURTURE MARKETING STRATEGIES
My only wish is that we had something other than peer reviews. I feel like people give good grades in exchange for good grades/ reviews.
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
A great class to learn the discipline you need to engage and nurture one's social media activities. In short, it's a how to do it class.
Probably the most important in my experience, the encouragement of how to engage in a meaningful way teaches how to really help succeed.
About the Social Media Marketing Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.