Northwestern University

The Business of Social

This course is part of Social Media Marketing Specialization

Taught in English

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Randy Hlavac

Instructor: Randy Hlavac

37,415 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.7

(795 reviews)

|

97%

6 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(795 reviews)

|

97%

6 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Social Media Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

In this module, you will learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy.

What's included

3 videos7 readings1 quiz

In this module, you will gain a deeper understand of how metrics can be used to drive real business results.

What's included

6 videos2 readings1 quiz

In this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program.

What's included

4 videos2 readings1 quiz

In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics.

What's included

4 videos2 readings1 quiz

Instructor

Instructor ratings
4.6 (48 ratings)
Randy Hlavac
Northwestern University
13 Courses260,491 learners

Offered by

Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 795

4.7

795 reviews

  • 5 stars

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    15.93%

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    3.26%

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    0.62%

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    0.87%

NN
5

Reviewed on Feb 13, 2016

DC
5

Reviewed on Nov 19, 2018

EA
4

Reviewed on Oct 26, 2017

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