Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.

Northwestern University

The Business of Social

Randy Hlavac

Instructor: Randy Hlavac

39,078 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(802 reviews)

6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(802 reviews)

6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Social Media Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

In this module, you will learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy.

What's included

3 videos7 readings1 assignment

In this module, you will gain a deeper understand of how metrics can be used to drive real business results.

What's included

6 videos2 readings1 assignment

In this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program.

What's included

4 videos2 readings1 assignment

In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics.

What's included

4 videos2 readings1 assignment

Instructor

Instructor ratings
4.6 (49 ratings)
Randy Hlavac
Northwestern University
13 Courses266,128 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 802

4.7

802 reviews

  • 5 stars

    79.35%

  • 4 stars

    15.92%

  • 3 stars

    3.23%

  • 2 stars

    0.62%

  • 1 star

    0.87%

DC
5

Reviewed on Nov 19, 2018

RR
5

Reviewed on Feb 16, 2017

MK
5

Reviewed on Nov 6, 2016

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions