Northwestern University

Content, Advertising & Social IMC

Randy Hlavac

Instructor: Randy Hlavac

68,380 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

(1,091 reviews)

8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(1,091 reviews)

8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course

Details to know

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Assessments

4 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Social Media Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
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There are 4 modules in this course

In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach.

What's included

2 videos8 readings1 assignment

In this module, you will learn how to develop platform-specific advertising messages to grow your market share.

What's included

2 videos1 reading1 assignment

In this module, you will learn an overview of the social integrated marketing communications strategy and how it is deployed. You will also learn tips to get your content to go viral and how to keep an audience coming back with gamification.

What's included

15 videos4 readings1 assignment1 peer review

In this module, you will learn how to develop and measure KPIs - Key Performance Indicators - for your social marketing programs.

What's included

4 videos2 readings1 assignment

Instructor

Instructor ratings
4.7 (89 ratings)
Randy Hlavac
Northwestern University
13 Courses265,862 learners

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Recommended if you're interested in Marketing

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4.7

1,091 reviews

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5

Reviewed on Apr 21, 2017

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4

Reviewed on Feb 2, 2020

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4

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