In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.
This course is part of the Social Media Marketing Specialization
About this Course
Skills you will gain
- Social Marketing
- Social Media Marketing
- Social Media
- Influencer Marketing
Syllabus - What you will learn from this course
Real-Time in Action
- 5 stars74.95%
- 4 stars18.30%
- 3 stars4.55%
- 2 stars1.31%
- 1 star0.87%
TOP REVIEWS FROM THE IMPORTANCE OF LISTENING
Very well structured, all content covered a lots of sources and analytic tools provided! Very satisfied with the course, the instructor and overall experience.
Thank you Coursera, DOST and Northwestern University. I really enjoy the course. I hope I had much time to finish the whole course. Hopefully, if there is another opportunity like this, I will.
I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.
Very good and Focus on Target Market and how to findout what the consumers, influencers and companies are talking and which are the main topics about it.
About the Social Media Marketing Specialization
Frequently Asked Questions
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