This course explores Meta Marketing Analytics Tools. You’ll learn how the advertising platform works and you’ll learn to create ads using Meta Ads Manager. Then, you’ll learn how Meta reports results and how you can customize the reports to match your business goals. You’ll also learn how you can use Meta experiments to evaluate the effectiveness of your advertising campaign. You’ll learn to optimize ads with A/B testing and you will explore how you can integrate data from Meta campaigns in marketing mix modeling. In this course, you’ll also find a summary of Meta’s recommended approach to data analysis.
This course is part of the Meta Marketing Analytics Professional Certificate
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About this Course
No experience is needed to start this course.
Prerequisites: The first four courses in this program.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- A/B Testing
- Meta advertising
- Social Media Marketing
- Data Analysis
- Ads Manager
No experience is needed to start this course.
Prerequisites: The first four courses in this program.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Fundamentals of Facebook Ads Manager
Analyzing Campaign Results
Running Facebook Experiments
Optimizing Your Marketing Mix
Reviews
- 5 stars83.92%
- 4 stars14.28%
- 3 stars0.89%
- 2 stars0.89%
TOP REVIEWS FROM MARKETING ANALYTICS WITH META
Helped me revise all the stuff that I have learnt in the previous courses in the specialization.
Very helpful to learn how to use facebook in marketing
Excellent course content and well formulated in stages easy to assimilate. Very nice.
The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.
About the Meta Marketing Analytics Professional Certificate

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