Introduction to Social Media Marketing

This course is part of the Facebook Social Media Marketing Professional Certificate

4.9
stars
2,570 ratings

Anke Audenaert
Top Instructor

Offered By

Facebook Social Media Marketing Professional CertificateFacebook

About this Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
By the end of this course, you will be able to: 
• Understand the landscape of traditional, digital, and social media marketing
• Understand how to become certified as a Digital Marketing Associate 
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals and identify KPIs
• Define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies

Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.

Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media.  Learners must have a Facebook account and an Instagram account helps.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 6 in the

Facebook Social Media Marketing

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 14 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish

What you will learn

Understand the landscape of traditional, digital, and social media marketing

Understand the major social media platforms, how they function, and what role they play in marketing

Create SMART goals, identify KPIs, and define your target audience and their customer journey

Choose the right social media platforms and learn how to create social media policies

Skills you will gain

Social Media MarketingMarketingDigital MarketingSocial Media Marketing Strategy

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 6 in the

Facebook Social Media Marketing

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 14 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish

Instructor

Instructor rating

4.92/5 (1,343 Ratings)

Anke Audenaert
Top Instructor

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

88,320 Learners

4 Courses

Offered by

Facebook

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.

Syllabus - What you will learn from this course

Content Rating99%(17,950 ratings)

Week

Week 1

4 hours to complete

The Social Media Landscape

This week you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.

4 hours to complete

14 videos (Total 75 min), 8 readings, 3 quizzes

14 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6m

Introduction to Anke Audenaert2m

Introduction to Social Media Marketing Overview3m

Careers in Digital Marketing5m

The Social Media Landscape Overview37s

Introduction to Marketing7m

Introduction to Digital Marketing7m

Introduction to Social Media Marketing9m

Social Media and Business6m

Social Media and Non-Profits6m

Categorizing Social Media5m

The History of Facebook6m

Facebook Products Overview4m

The Social Media Landscape Conclusion2m

8 readings

About Professional Certificate Surveys5m

Introduction to Social Media Marketing Course Syllabus10m

How to Be Successful in This Course10m

Professional Certificate Job Search Resources Overview10m

User Interface Note: Professional Certificate Content10m

Community Guidelines10m

How to Create Social Media Accounts for Your Business10m

Recap of the History of Facebook10m

2 practice exercises

Social Media for Business Practice Quiz10m

The Social Media Landscape Quiz10m

Week

Week 2

3 hours to complete

Social Media Platforms Overview

In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.

3 hours to complete

13 videos (Total 120 min), 1 reading, 2 quizzes

13 videos

Social Media Platforms Overview1m

Use Facebook to Connect People and Businesses10m

Engage and Entertain with Video on YouTube8m

Make Connections on WhatsApp and Messenger10m

Connect, Engage and Transact with WeChat11m

Find People that Care about What You Do on Instagram12m

Build Professional Connections on LinkedIn10m

Use Short Video to Connect on TikTok11m

Boost Your Messaging Game With Snapchat10m

Join the Conversation on Twitter11m

Showcase Your Products and Services on Pinterest 8m

Connect on Niche Interests on Social10m

Social Media Platforms Conclusion1m

1 reading

The Major Social Media Platforms10m

2 practice exercises

Social Media Platforms Part I Practice Quiz10m

Social Media Platforms Overview Quiz10m

Week

Week 3

3 hours to complete

Goals and Planning for Success

In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.

3 hours to complete

6 videos (Total 21 min), 3 readings, 3 quizzes

6 videos

Goals and Planning for Success Overview1m

What are Marketing Goals and Why Do you Need them? 3m

Establishing SMART Goals for Your Marketing7m

What are KPIs and Why Do you Need them? 3m

Setting KPIs for Your Marketing5m

Goals and Planning for Success Conclusion36s

3 readings

Preparing For Your SMART Goal and KPIs Project20m

SMART Goal Worksheet20m

Key Performance Indicators Worksheet20m

2 practice exercises

How to Set Your Marketing Goals Practice Quiz10m

Goals and Planning for Success Quiz15m

Week

Week 4

4 hours to complete

Understand Your Audience

This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.

4 hours to complete

6 videos (Total 32 min), 3 readings, 3 quizzes

6 videos

Understand Your Audience Overview55s

What Is a Target Audience and Why Do You Need One?5m

Defining your Target Audience9m

What is a Customer Journey and Why Do You Need One? 8m

Mapping your Customer's Journey7m

Understand Your Audience Conclusion1m

3 readings

Research Tools to Identify Your Target Audience10m

Target Audience Worksheet20m

Customer Journey Worksheet20m

2 practice exercises

Define Your Target Audience Practice Quiz30m

Understand Your Audience Quiz10m

Reviews

4.9

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TOP REVIEWS FROM INTRODUCTION TO SOCIAL MEDIA MARKETING

by RSJan 16, 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose. Thank you Mrs. Anke

by MPDec 26, 2020

Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!

by FBJan 10, 2021

The course was really interesting. Because they started with the basics, it was really understandable. Furthermore, the assignments helped me to put the theory into practice which was really helpful.

by TNNov 28, 2020

Marketing is a new domain to me, for someone who's new to this i will recommend this course because of the ease the course is structured and that facilitates understanding of very difficult concepts.

View all reviews

About the Facebook Social Media Marketing Professional Certificate

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.

Introduction to Social Media Marketing