This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
This course is part of the Facebook Social Media Marketing Professional Certificate
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About this Course
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Shareable Certificate
Earn a Certificate upon completion
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Start instantly and learn at your own schedule.
Course 1 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 12 hours to complete
English
Subtitles: English
Skills you will gain
Social Media MarketingMarketingDigital MarketingSocial Media Marketing Strategy
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 12 hours to complete
English
Subtitles: English
Offered by
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Syllabus - What you will learn from this course
3 hours to complete
The Social Media Landscape
This week you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
3 hours to complete
14 videos (Total 75 min), 8 readings, 3 quizzes
14 videos
Introduction to Social Media Marketing Overview3m
Introduction to Anke Audenaert2m
Careers in Digital Marketing5m
The Social Media Landscape Overview37s
Introduction to Marketing7m
Introduction to Digital Marketing7m
Introduction to Social Media Marketing9m
Social Media and Business6m
Social Media and Non-Profits6m
Categorizing Social Media5m
The History of Facebook6m
Facebook Products Overview4m
The Social Media Landscape Conclusion2m
8 readings
About Professional Certificate Surveys5m
A Message From Facebook10m
Introduction to Social Media Marketing Course Syllabus10m
How to Be Successful in This Course10m
Professional Certificate Job Search Resources Overview10m
Community Guidelines10m
How to Create Social Media Accounts for Your Business10m
Recap of the History of Facebook10m
3 practice exercises
A Message From Facebook Quiz5m
Social Media for Business Practice Quiz10m
The Social Media Landscape Quiz10m
2 hours to complete
Social Media Platforms Overview
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
2 hours to complete
13 videos (Total 120 min), 1 reading, 2 quizzes
13 videos
Use Facebook to Connect People and Businesses10m
Engage and Entertain with Video on YouTube8m
Make Connections on WhatsApp and Messenger10m
Connect, Engage and Transact with WeChat11m
Find People that Care about What You Do on Instagram12m
Build Professional Connections on LinkedIn10m
Use Short Video to Connect on TikTok11m
Boost Your Messaging Game With Snapchat10m
Join the Conversation on Twitter11m
Showcase Your Products and Services on Pinterest 8m
Connect on Niche Interests on Social10m
Social Media Platforms Conclusion1m
1 reading
The Major Social Media Platforms10m
2 practice exercises
Social Media Platforms Part I Practice Quiz10m
Social Media Platforms Overview Quiz10m
2 hours to complete
Goals and Planning for Success
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
2 hours to complete
6 videos (Total 21 min), 3 readings, 2 quizzes
6 videos
What are Marketing Goals and Why Do you Need them? 3m
Establishing SMART Goals for your Marketing7m
What are KPIs and Why Do you Need them? 3m
Setting KPIs for Your Marketing5m
Goals and Planning for Success Conclusion36s
3 readings
Preparing For Your SMART Goal and KPIs Project20m
SMART Goal Worksheet10m
Key Performance Indicators Worksheet10m
1 practice exercise
Goals and Planning for Success Quiz10m
2 hours to complete
Understand Your Audience
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
2 hours to complete
6 videos (Total 32 min), 3 readings, 2 quizzes
6 videos
What Is a Target Audience and Why Do you Need One?5m
Defining your Target Audience9m
What is a Customer Journey and Why Do You Need One? 8m
Mapping your Customer's Journey7m
Understand Your Audience Conclusion1m
3 readings
Research Tools to Identify Your Target Audience10m
Target Audience Worksheet10m
Customer Journey Worksheet10m
1 practice exercise
Understand Your Audience Quiz10m
About the Facebook Social Media Marketing Professional Certificate
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.
Most importantly, you’ll get to practice your new skills through hands-on projects in every course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Will I earn university credit for completing the Course?
This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.
More questions? Visit the Learner Help Center.
