About this Course

799,782 recent views

Learner Career Outcomes

40%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 15 hours to complete
English

What you will learn

  • Understand the landscape of traditional, digital, and social media marketing

  • Understand the major social media platforms, how they function, and what role they play in marketing

  • Create SMART goals, identify KPIs, and define your target audience and their customer journey

  • Choose the right social media platforms and learn how to create social media policies

Skills you will gain

Social Media MarketingMarketingDigital MarketingSocial Media Marketing Strategy

Learner Career Outcomes

40%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 15 hours to complete
English

Offered by

Placeholder

Facebook

Syllabus - What you will learn from this course

Content RatingThumbs Up99%(27,378 ratings)Info
Week
1

Week 1

4 hours to complete

The Social Media Landscape

4 hours to complete
14 videos (Total 75 min), 8 readings, 3 quizzes
Week
2

Week 2

3 hours to complete

Social Media Platforms Overview

3 hours to complete
13 videos (Total 120 min), 2 readings, 2 quizzes
Week
3

Week 3

3 hours to complete

Goals and Planning for Success

3 hours to complete
6 videos (Total 21 min), 3 readings, 3 quizzes
Week
4

Week 4

4 hours to complete

Understand Your Audience

4 hours to complete
6 videos (Total 32 min), 3 readings, 3 quizzes

Reviews

TOP REVIEWS FROM INTRODUCTION TO SOCIAL MEDIA MARKETING

View all reviews

About the Facebook Social Media Marketing Professional Certificate

Facebook Social Media Marketing

Frequently Asked Questions

More questions? Visit the Learner Help Center.