About this Course

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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 12 hours to complete
English
Subtitles: English

Skills you will gain

Social Media MarketingMarketingDigital MarketingSocial Media Marketing Strategy
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 12 hours to complete
English
Subtitles: English

Offered by

Placeholder

Facebook

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

The Social Media Landscape

3 hours to complete
14 videos (Total 75 min), 8 readings, 3 quizzes
14 videos
Introduction to Social Media Marketing Overview3m
Introduction to Anke Audenaert2m
Careers in Digital Marketing5m
The Social Media Landscape Overview37s
Introduction to Marketing7m
Introduction to Digital Marketing7m
Introduction to Social Media Marketing9m
Social Media and Business6m
Social Media and Non-Profits6m
Categorizing Social Media5m
The History of Facebook6m
Facebook Products Overview4m
The Social Media Landscape Conclusion2m
8 readings
About Professional Certificate Surveys5m
A Message From Facebook10m
Introduction to Social Media Marketing Course Syllabus10m
How to Be Successful in This Course10m
Professional Certificate Job Search Resources Overview10m
Community Guidelines10m
How to Create Social Media Accounts for Your Business10m
Recap of the History of Facebook10m
3 practice exercises
A Message From Facebook Quiz5m
Social Media for Business Practice Quiz10m
The Social Media Landscape Quiz10m
Week
2

Week 2

2 hours to complete

Social Media Platforms Overview

2 hours to complete
13 videos (Total 120 min), 1 reading, 2 quizzes
13 videos
Use Facebook to Connect People and Businesses10m
Engage and Entertain with Video on YouTube8m
Make Connections on WhatsApp and Messenger10m
Connect, Engage and Transact with WeChat11m
Find People that Care about What You Do on Instagram12m
Build Professional Connections on LinkedIn10m
Use Short Video to Connect on TikTok11m
Boost Your Messaging Game With Snapchat10m
Join the Conversation on Twitter11m
Showcase Your Products and Services on Pinterest 8m
Connect on Niche Interests on Social10m
Social Media Platforms Conclusion1m
1 reading
The Major Social Media Platforms10m
2 practice exercises
Social Media Platforms Part I Practice Quiz10m
Social Media Platforms Overview Quiz10m
Week
3

Week 3

2 hours to complete

Goals and Planning for Success

2 hours to complete
6 videos (Total 21 min), 3 readings, 2 quizzes
6 videos
What are Marketing Goals and Why Do you Need them? 3m
Establishing SMART Goals for your Marketing7m
What are KPIs and Why Do you Need them? 3m
Setting KPIs for Your Marketing5m
Goals and Planning for Success Conclusion36s
3 readings
Preparing For Your SMART Goal and KPIs Project20m
SMART Goal Worksheet10m
Key Performance Indicators Worksheet10m
1 practice exercise
Goals and Planning for Success Quiz10m
Week
4

Week 4

2 hours to complete

Understand Your Audience

2 hours to complete
6 videos (Total 32 min), 3 readings, 2 quizzes
6 videos
What Is a Target Audience and Why Do you Need One?5m
Defining your Target Audience9m
What is a Customer Journey and Why Do You Need One? 8m
Mapping your Customer's Journey7m
Understand Your Audience Conclusion1m
3 readings
Research Tools to Identify Your Target Audience10m
Target Audience Worksheet10m
Customer Journey Worksheet10m
1 practice exercise
Understand Your Audience Quiz10m

About the Facebook Social Media Marketing Professional Certificate

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, you’ll get to practice your new skills through hands-on projects in every course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager....
Facebook Social Media Marketing

Frequently Asked Questions

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