About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

No experience is needed to start this course.

Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.

Approx. 11 hours to complete
English

What you will learn

  • How to establish and manage a social media presence

  • How to create a brand, tone, and voice for a social media presence

  • How to manage a content calendar for a social media presence

  • How to evaluate the performance of content on social media and how to iterate on that performance

Skills you will gain

  • Content Development
  • content management
  • Social Media Marketing
  • Content Marketing
  • Marketing Content Development
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

No experience is needed to start this course.

Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.

Approx. 11 hours to complete
English

Offered by

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Meta

Start working towards your Bachelor's degree

This course is part of the 100% online Bachelor of Applied Arts and Sciences from Meta. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week1
Week 1
4 hours to complete

Establish Your Presence

4 hours to complete
15 videos (Total 74 min), 7 readings, 3 quizzes
Week2
Week 2
3 hours to complete

Social Media Content

3 hours to complete
11 videos (Total 60 min), 1 reading, 3 quizzes
Week3
Week 3
4 hours to complete

Social Media Content Management

4 hours to complete
14 videos (Total 91 min), 3 readings, 3 quizzes
Week4
Week 4
2 hours to complete

Evaluate Your Efforts

2 hours to complete
7 videos (Total 40 min), 1 reading, 2 quizzes

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About the Meta Social Media Marketing Professional Certificate

Meta Social Media Marketing

Frequently Asked Questions

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