About this Course

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 3 hours to complete
English
Subtitles: English

Skills you will gain

Social Media MarketingBrand ManagementCampaign ManagementAd Management
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 3 hours to complete
English
Subtitles: English

Offered by

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Facebook

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Introduction to Social Media Advertising

2 hours to complete
13 videos (Total 52 min), 5 readings
13 videos
Fundamentals of Social Media Advertising Overview3m
Introduction to Daniel Kob1m
Careers in Digital Marketing5m
Introduction to Social Media Advertising Overview1m
Why and When to Pay for Ads2m
Organic Posts vs. Paid Ads5m
Organic Posts vs. Paid Ads on Facebook and Instagram5m
Ad Formats on Popular Social Media Platforms5m
M1.L2.A1 The Five Components of a Social Media Ad5m
M1.L2.A2 Anatomy of a Facebook and Instagram Ad3m
M1.L2.A3 Evaluating the Effectiveness of an Ad4m
M1.L2.A4 Introduction to Social Media Advertising Conclusion1m
5 readings
Fundamentals of Social Media Advertising Course Syllabus10m
How to Be Successful in This Course10m
Professional Certificate Job Search Resources Overview10m
Community Guidelines10m
Overview of Ad Formats on Different Social Media Platforms20m
Week
2

Week 2

22 minutes to complete

Creating Effective Ads on Social Media

22 minutes to complete
4 videos (Total 22 min)
4 videos
M2.L1.A2 How Your Business Goals Determine Your KPIs5m
M2.L1.A3 Tips for Sourcing and Creating Ad Visuals6m
M2.L1.A5 Writing Effective Copy for Your Ad8m
Week
3

Week 3

30 minutes to complete

Getting Started with Advertising on Facebook and Instagram

30 minutes to complete
9 videos (Total 30 min)
9 videos
M4.L1.A2 Case Study: Charlotte Gourmet Burger Company3m
M4.L1.A3 Build an Ad from Your Facebook Business Page4m
M4.L1.A5 Choose the Right Ad Objective for Your Business Goal2m
M4.L2.A1 Case Study: Blooms France2m
M4.L2.A2 Build an Ad from Your Instagram Business Account4m
M4.L2.A3 Instagram Stories Ads3m
M4.L2.A4 Creative Tips for Ads in Stories5m
M4.L2.A5 Getting Started with Advertising on Facebook and Instagram Conclusion1m
Week
4

Week 4

4 minutes to complete

Create a Creative Brief for Your Social Media Ad

4 minutes to complete
2 videos (Total 3 min), 1 reading
1 reading
M5.L3.A1 Resume 1m

About the Facebook Social Media Marketing Professional Certificate

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, you’ll get to practice your new skills through hands-on projects in every course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager....
Facebook Social Media Marketing

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