This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.
Marketing Analytics Foundation
Marketing Analytics Foundation
This course is part of multiple programs.
Instructor: Anke Audenaert
126,151 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
2,350 reviews
Beginner level
Recommended experience
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
98%
Most learners liked this course
What you'll learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you'll gain
- Category: Data Integration
- Category: Web Analytics
- Category: Marketing Analytics
- Category: Data Capture
- Category: Law, Regulation, and Compliance
- Category: Data-Driven Marketing
- Category: Information Privacy
- Category: Digital Marketing
- Category: Data Analysis
- Category: Advertising
- Category: Data Collection
- Category: Online Advertising
- Category: Marketing
- Category: Analytics
Tools you'll learn
- Category: Meta Ads Manager
- Category: Digital Marketing Tools
- Category: Facebook
- Category: Google Analytics
- Category: Application Programming Interface (API)
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
19 assignments
Taught in English
91% of learners achieved a positive career outcome
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructor
Instructor ratings
(761 ratings)Anke Audenaert
Meta
43 Courses1,075,732 learners
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Meta
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Showing 3 of 2350
MT
Reviewed on Jun 5, 2022
The way that instructor taught, course, and lecture are very great. It is really effective for those people who will work in marketing or analytics field.
VT
Reviewed on Dec 3, 2021
This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.
MF
Reviewed on Nov 28, 2023
Excellent resource. As a professional who is a bit out of practice due to my current role, these foundations are essential for anyone seeking digital marketing expertise.