Blockchain Opportunity Analysis

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Blockchain Opportunity Analysis

This course is part of Blockchain Revolution Specialization

Instructors: Don Tapscott +1 more

21,941 already enrolled

Included with

5 modules

Gain insight into a topic and learn the fundamentals.

214 reviews

Intermediate level

Some related experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

214 reviews

Intermediate level

Some related experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Identify and evaluate promising blockchain opportunities within an industry using market research, competitive analysis, and decision tools.
Develop a differentiated blockchain business model and execution plan, including customers, partners, team, and risks.
Synthesize your analysis into a compelling blockchain opportunity pitch for organizational leaders or investors.

Skills you'll gain

Category: Strategic Thinking
Category: Market Analysis
Category: Market Research
Category: Peer Review
Category: Blockchain
Category: Target Audience
Category: Decision Making
Category: Plan Execution
Category: Proposal Development
Category: Solution Design
Category: Value Propositions
Category: Business Analysis
Category: Market Opportunities
Category: Business Modeling
Category: New Business Development
Category: Case Studies

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

7 assignments¹

AI Graded see disclaimer

Taught in English

Build your subject-matter expertise

This course is part of the Blockchain Revolution Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

How can blockchain create real value for your organization or industry? In this capstone course, you'll put your blockchain knowledge into practice by conducting a Blockchain Opportunity Analysis for a real-world business or industry challenge.

You'll identify a promising opportunity, assess whether blockchain is the right technology for the problem, research existing solutions and competitors, and develop a practical business model and implementation strategy. Along the way, you'll learn from practitioners who have built and scaled blockchain ventures and explore real-world blockchain applications through a crowdsourced library of industry use cases. By the end of the course, you'll have developed a practical blockchain opportunity and execution plan, along with a polished slide deck or video pitch that you can use to communicate your idea to colleagues, clients, investors, or other decision-makers. You'll leave with a structured approach for evaluating blockchain opportunities in the rapidly evolving world of blockchain, digital assets, and tokenization.

Where could blockchain create meaningful value in your industry? In this module, you'll explore how blockchain, asset tokenization, and stablecoin-based payment systems are being used across different sectors, then identify an industry and market segment that could support a promising opportunity. You'll conduct preliminary market research to understand customer needs, market dynamics, and existing solutions, and you'll analyze competitors already operating in the space. You'll also contribute relevant findings to the crowdsourced Blockchain Case Commons, giving you a broader view of how organizations are applying blockchain in the real world. Tip for success: Start narrow. Choose a specific market segment where you understand the customers, problems, or industry dynamics. The more focused your starting point, the stronger your opportunity analysis will be.

What's included

6 videos5 readings2 assignments2 plugins

6 videosTotal 25 minutes

Welcome to Blockchain Opportunity Analysis7 minutes
Meet Your Instructors: Don and Alex Tapscott8 minutes
Blockchain Transformations for Every Industry2 minutes
Practitioner Perspective: Rob Carter, FedEx2 minutes
How to Use the Blockchain Case Commons5 minutes
Practitioner Perspective: Mihai Alisie, Ethereum, AKASHA2 minutes

5 readingsTotal 65 minutes

Industry Transformations10 minutes
Introduction to the Blockchain Case Commons5 minutes
Exploratory Market Research30 minutes
Conducting Preliminary Market Research5 minutes
How to Perform a Competitive Analysis15 minutes

2 assignmentsTotal 65 minutes

Reflection: Exploratory Market Research5 minutes
Industry Analysis60 minutes

2 pluginsTotal 25 minutes

Blockchain Case Commons10 minutes
Blockchain Case Commons15 minutes

When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve—at least in its current state. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions. After considering various opportunities for blockchain technology within your chosen market segment, you will learn how to use a decision matrix to select the most promising idea to pursue for your final project. By the end of this week, you will clarify the purpose and objectives of your project, you will identify your target customers/audience, and you will prepare a statement of need and statement of benefit for your proposal.

What's included

9 videos6 readings1 assignment1 discussion prompt1 plugin

9 videosTotal 22 minutes

Module Overview: Problems that Blockchain Can and Cannot Solve8 minutes
Rob Carter, Executive VP and CIO, FedEx2 minutes
Oleg Fomenko, Co-founder of Sweatcoin2 minutes
Ana Trbovich, Co-founder and COO at Grid Singularity1 minute
Yaniv Neu-Ner, Founder at Counter2 minutes
Will Harborne, Director of Operations at Ethfinex2 minutes
Siddharth Singhal, APAC Business Development & Strategic Relations at R32 minutes
Practitioner Perspective - Hariton Korizis, Co-founder & Chief Architect at ResonanceX1 minute
How to Use a Decision Matrix5 minutes

6 readingsTotal 95 minutes

Problems That Blockchain Can and Cannot Solve20 minutes
How To Write a Good Problem Statement10 minutes
Blockchain Opportunity Brainstorm30 minutes
Problem Solving With Blockchain15 minutes
Decision Matrix10 minutes
Statement of Benefit10 minutes

1 assignmentTotal 60 minutes

Opportunity Identification60 minutes

1 discussion promptTotal 10 minutes

Problems in Your Market Segment10 minutes

1 pluginTotal 15 minutes

Blockchain Case Commons15 minutes

In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.

What's included

2 videos2 readings1 assignment1 plugin

An idea may seem great on paper, however actually executing this idea will require careful consideration of various business-model decisions, including those related to funding, risk, talent, timing, corporate boundaries, and partners/allies. In this module, you will begin to think about what would be required to transform your opportunity from an idea to reality.

What's included

2 videos2 readings2 assignments

So far in this course you have performed an industry analysis, selected a specific market segment, assessed your competition, and identified a promising opportunity for blockchain within your chosen market. As well, you have described how you will position your idea, and have given consideration to the business model decisions that need to be made in order to transform your idea into reality. In this final module, you will consolidate all of the work you have produced thus far into a final, peer-reviewed project deliverable, which you can use to pitch your idea to your organization and/or potential investors.

What's included

2 videos1 reading1 assignment

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Instructors

Instructor ratings

(48 ratings)

Don Tapscott

INSEAD

21 Courses170,652 learners

Alex Tapscott

INSEAD

20 Courses169,716 learners

Offered by

INSEAD

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Showing 3 of 214

Reviewed on Jun 16, 2019

The student review system has been too slow while grading assignments.

Reviewed on Jan 17, 2020

Very helpful to make tangible an idea that I have in my mind.

Reviewed on Apr 7, 2021

Enjoyed the course fully, and like the approach for setting the entreprenurial mindset! Thank you!

Frequently asked questions

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.