IBM

IBM AI Product Manager Professional Certificate

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IBM

IBM AI Product Manager Professional Certificate

Launch your career as an AI Product Manager.

Build in-demand product management and generative AI skills to get job ready in 3 months or less.

IBM Skills Network Team
Daniel C. Yeomans
SkillUp

Instructors: IBM Skills Network Team +4 more

93,255 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise

from 36,353 reviews of courses in this program

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise

from 36,353 reviews of courses in this program

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply key product management skills, tools, and techniques to engage and manage key stakeholders and clients

  • Develop a working knowledge of Agile and adaptive methodologies used to expedite product solutions to market

  • Evaluate real-world case studies showcasing the successful integration of AI into existing product management systems

  • Demonstrate the skills and tools knowledge required to be a successful AI Product Manager

Skills you'll gain

  • Category: Generative Model Architectures
  • Category: Product Roadmaps
  • Category: Product Development
  • Category: New Product Development
  • Category: Prompt Patterns
  • Category: Innovation
  • Category: Product Lifecycle Management
  • Category: Generative AI Agents
  • Category: Prompt Engineering Tools
  • Category: Responsible AI
  • Category: Machine Learning Methods
  • Category: Product Strategy
  • Category: Product Management
  • Category: Artificial Intelligence
  • Category: AI Product Strategy
  • Category: Product Planning
  • Category: Commercialization

Tools you'll learn

  • Category: Prompt Engineering
  • Category: Generative AI
  • Category: Generative Adversarial Networks (GANs)

Details to know

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Taught in English

Professional Certificate - 10 course series

Product Management: An Introduction

Product Management: An Introduction

Course 1, 15 hours

What you'll learn

  • Summarize the roles, responsibilities, skills, competencies, and knowledge requirements for a product manager’s success.

  • Examine the end-to-end product management lifecycle and the role the product manager plays that drives product success.

  • Investigate “value creation” and the contributions of the product manager that potentially add value to a product.

  • Compare and contrast possible career paths in product management and the certifications that will help you progress in the field.

Skills you'll gain

Category: Product Management
Category: Product Strategy
Category: Product Lifecycle Management
Category: Project Management
Category: Value Propositions
Category: Portfolio Management
Category: New Product Development
Category: Product Development

What you'll learn

  • Apply essential communication and collaboration skills critical to product success

  • Develop interpersonal and business skills essential for product management

  • Analyze various product management communication challenges and identify the impact of communication styles

  • Examine a case study and evaluate both its strengths and areas for improvement and then offer actionable recommendations

Skills you'll gain

Category: Product Management
Category: Innovation
Category: Stakeholder Management
Category: Communication
Category: Stakeholder Engagement
Category: Product Strategy
Category: Product Lifecycle Management
Category: Market Analysis
Category: Product Marketing
Category: Ideation
Category: Product Planning
Category: Business Strategy
Category: Leadership
Category: Business Development
Category: Drive Engagement
Category: Communication Planning
Category: Media and Communications
Category: Product Development
Category: Competitive Analysis
Category: Product Knowledge
Product Management: Initial Product Strategy and Plan

Product Management: Initial Product Strategy and Plan

Course 3, 18 hours

What you'll learn

  • Identify the product concept using tools and techniques

  • Perform a product external assessment and internal assessment and record your findings in a SWOT template

  • Analyze market and solution requirements and develop a market requirements document (MRD)

  • Develop a product roadmap and perform a financial analysis using a business case

Skills you'll gain

Category: Product Strategy
Category: Financial Analysis
Category: Product Roadmaps
Category: Market Analysis
Category: Product Planning
Category: Product Lifecycle Management
Category: Product Requirements
Category: Product Management
Category: Marketing Planning
Category: New Product Development
Category: Project Planning
Category: Team Building
Category: Product Development
Category: Agile Product Development
Category: User Requirements Documents
Category: Project Documentation
Category: Competitive Analysis
Category: Business Planning

What you'll learn

  • Develop a comprehensive product development and launch checklist to enhance success potential

  • Define the required key pre-launch and post launch planning activities to ensure market readiness

  • Review a beta testing checklist to effectively acquire customer feedback and determine key issues that must be addressed

  • Use a checklist to determine overall launch readiness and steps that must be taken to move to the Deliver phase

Skills you'll gain

Category: Product Lifecycle Management
Category: Product Management
Category: Product Testing
Category: Project Management Life Cycle
Category: Product Development
Category: Stakeholder Management
Category: Stakeholder Engagement
Category: Commercialization
Category: Product Planning
Category: Stakeholder Analysis
Category: Team Management
Category: Team Building
Category: New Product Development
Category: Product Design
Category: Stakeholder Communications
Category: Market Research
Category: Product Requirements
Category: Competitive Analysis
Category: Market Analysis
Introduction to Artificial Intelligence (AI)

Introduction to Artificial Intelligence (AI)

Course 5, 13 hours

What you'll learn

  • Explain the fundamental concepts and applications of AI in various domains.

  • Describe the core principles of machine learning, deep learning, and neural networks, and apply them to real-world scenarios.

  • Analyze the role of generative AI in transforming business operations, identifying opportunities for innovation and process improvement.

  • Design a generative AI solution for an organizational challenge, integrating ethical considerations.

Skills you'll gain

Category: Natural Language Processing
Category: Generative AI
Category: Agentic systems
Category: LLM Application
Category: Retrieval-Augmented Generation
Category: AI powered creativity
Category: Machine Learning Methods
Category: Generative Model Architectures
Category: AI Enablement
Category: Prompt Engineering Tools
Category: AI literacy
Category: AI Workflows
Category: Responsible AI
Category: Agentic Workflows
Category: Risking
Category: Generative AI Agents
Generative AI: Introduction and Applications

Generative AI: Introduction and Applications

Course 6, 8 hours

What you'll learn

  • Describe generative AI and distinguish it from discriminative AI.

  • Describe the capabilities of generative AI and its use cases in the real world.

  • Identify the applications of generative AI in different sectors and industries.

  • Explore common generative AI models and tools for text, code, image, audio, and video generation.

Skills you'll gain

Category: Generative AI
Category: Augmented and Virtual Reality (AR/VR)
Category: Data Synthesis
Category: Machine Learning
Category: ChatGPT
Category: AI literacy
Category: Artificial Intelligence and Machine Learning (AI/ML)
Generative AI: Prompt Engineering Basics

Generative AI: Prompt Engineering Basics

Course 7, 10 hours

What you'll learn

  • Explain the concept and relevance of prompt engineering in generative AI models. 

  • Apply the best practices for creating prompts.

  • Assess commonly used tools for prompt engineering.

  • Apply common prompt engineering techniques and approaches for writing effective prompts.

Skills you'll gain

Category: Prompt Engineering
Category: Prompt Patterns
Category: Image Quality
Category: Model Evaluation
Category: AI literacy
Category: Generative AI
Category: ChatGPT
Category: LLM Application
Generative AI: Foundation Models and Platforms

Generative AI: Foundation Models and Platforms

Course 8, 7 hours

What you'll learn

  • Describe the fundamental concepts of generative AI and its core models

  • Explain the concept of foundation models in generative AI

  • Explore the capabilities of pre-trained models for AI-powered applications.

  • Explore the features, capabilities, and applications of different generative AI platforms, such as IBM watsonx and Hugging Face

Skills you'll gain

Category: Hugging Face
Category: Generative AI
Category: Large Language Modeling
Category: Deep Learning
Category: Generative Model Architectures
Category: Generative Adversarial Networks (GANs)
Category: OpenAI
Product Management: Building AI-Powered Products

Product Management: Building AI-Powered Products

Course 9, 9 hours

What you'll learn

  • Explain the roles of an AI product manager and the required skills to manage a product lifecycle, and explore their daily routine.

  • Conduct a skills analysis, examine AI opportunities and challenges, and use AI tools in product development and market reach expansion.

  • Describe the AI value proposition, methods for communicating with stakeholders, the AI process, stages of AI product development, and the ROI of AI.

  • Discuss AI integration into the product management lifecycle, AI’s impact and use cases, and strategies for commercializing AI products.

Skills you'll gain

Category: Product Development
Category: AI Product Strategy
Category: Product Management
Category: Stakeholder Management
Category: Communication
Category: Artificial Intelligence
Category: Stakeholder Communications
Category: Stakeholder Engagement
Category: Technical Product Management
Category: Product Lifecycle Management
Category: AI Enablement
Category: New Product Development
Category: Team Building
Category: Team Management
Category: Commercialization
Category: Return On Investment
Generative AI: Supercharge Your Product Management Career

Generative AI: Supercharge Your Product Management Career

Course 10, 11 hours

What you'll learn

  • Explain the fundamental concepts and benefits of using Generative AI in product management

  • Demonstrate proficiency in using different generative AI tools, such as ChatGPT, Gemini, Copilot, and DALL-E, for product management

  • Analyze the ethical considerations when using generative AI to conceive, plan, and launch products

  • Apply generative AI techniques to improve performance across the product lifecycle

Skills you'll gain

Category: Product Management
Category: Generative AI
Category: Prompt Engineering
Category: Customer experience improvement
Category: Product Lifecycle Management
Category: AI Integrations
Category: Ethical Standards And Conduct
Category: AI Enablement
Category: Data Ethics
Category: AI Product Strategy
Category: Responsible AI
Category: Prompt Engineering Tools
Category: Google Gemini
Category: LLM Application
Category: Ideation

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Instructors

IBM Skills Network Team
IBM Skills Network Team
99 Courses3,048,383 learners
Daniel C. Yeomans
Daniel C. Yeomans
SkillUp
26 Courses206,611 learners
SkillUp
SkillUp
SkillUp
164 Courses544,765 learners

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IBM
SkillUp

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Frequently asked questions

¹Lightcast™ Job Postings Report, United States, 7/1/22-6/30/23.