Power business growth with the latest digital marketing skills

Provide access to training in digital marketing, SEO, and social media from marketing experts at top companies and universities with the Marketing Academy from Coursera.

    35%
    In a comprehensive study of 500+ marketing executives across 9 countries, 35% stated the greatest challenge marketers face today is a talent and skills deficit.
    29%
    of work outsourced to agencies has moved back in-house in the last 12 months.

    Why Marketing Skills?

    Excel as a performance-driven organization

    Develop deep analytical skills to unlock insights and drive data-based decision-making, and utilize martech tools more effectively to maximize marketing ROI.

      Why Marketing Skills?

      In-Demand Marketing Skills

      Build a culture of data-driven decision making

      Promote business growth through learning with beginner and advanced level content, including 20+ LevelSet assessments to measure baseline skills and 65+ SkillSets to drive marketing proficiency across the entire organization.

      Digital Marketing Basics for Everyone

      Skills acquired

      Marketing, Market ResearchSocial MediaData AnalysisAdvertising

      Grow employee skills with recommended courses

      • Marketing in a Digital World
      • Fundamentals of Visualization with Tableau
      • Digital Media and Marketing Principles

      In Partnership With

      • University of Illinois at Urbana-Champaign logo
      • HubSpot
      • Meta logo
      • Macquarie Logo
      • image 198

      Marketing Analytics

      Skills acquired

      SQLMarketingSocial MediaData AnalysisMarket Research

      Grow employee skills with recommended courses

      • Excel Skills for Business: Essentials
      • Introduction to Structured Query Language (SQL)

      In Partnership With

      • Databricks
      • University of Michigan
      • IBM Logo
      • University of California Davis
      • Macquarie Logo

      Customer Relationship Management Aware Professional

      Skills acquired

      SalesMarketing

      Grow employee skills with recommended courses

      • Build Personal Resilience
      • Negotiation Skills: Negotiate and Resolve Conflict
      • Relationship Management

      In Partnership With

      • Rice University
      • Macquarie Logo
      • University of Colorado Boulder
      • NorthWestern University
      • GitLab

      Expert Instruction

      Learn from top marketing professors and business leaders

      Hayden Noel

      Associate Clinical Professor

      Laurence Lehmann Ortega

      Professor of Strategic Management

      Anke Audenaert

      Co-Founder at Aptly and Adj. Professor

      Nader Tavassoli

      Professor of Marketing

      Leigh Thompson

      J. Jay Gerber Distinguished Professor of Dispute Resolution and Organizations

      Hands-on Learning

      Engage learners with hands-on marketing training

      Help employees learn new marketing skills faster with side-by-side interactive tutorials alongside expert instructors covering highly relevant marketing skills and tools. Example tutorials include:

      • Search Engine Optimization (SEO) with Squarespace
      • Building a Business Presence with Facebook Marketing
      • Building Custom Regional Reports with Google Analytics
      Hands-on Learning

      Measuring and Benchmarking

      Monitor the success of your learning investment

      Track your organization’s development and progress across key marketing skills including advertising, brand management, design, research, social media and web development

        Measuring and Benchmarking

        Power business growth

        Let’s work together to build in-demand marketing skills for your organization.

        Upskilling a small team?

        Check out Coursera for Teams