Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy.
Digital Marketing: Platforms, Data, and Technologies
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Digital Marketing: Platforms, Data, and Technologies
This course is part of Digital Marketing Specialization
Instructor: Nathan Yang
133,360 already enrolled
Included with
3,361 reviews
What you'll learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you'll gain
- Category: MarTech
- Category: Digital Marketing
- Category: Data Architecture
- Category: Blockchain
- Category: Data Integrity
- Category: Digital Analysis
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Image Analysis
- Category: Data Ethics
- Category: Analytics
- Category: AI Personalization
- Category: Data-Driven Marketing
- Category: Performance Measurement
- Category: Data-Driven Decision-Making
Tools you'll learn
- Category: Generative AI
- Category: Digital Marketing Tools
Details to know
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There are 4 modules in this course
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Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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Reviewed on Jun 19, 2016
If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.
Reviewed on May 2, 2020
The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience
Reviewed on Mar 13, 2016
Good course overall. I gave it only four stars because I expected it to be more practical and more hands-on analysis to do for assignments, instead of just discussing things.
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