En este programa se hará, de manera holística, una revisión del uso e implementación de redes sociales. Se provee de un conocimiento sólido en el desarrollo de estrategias requeridas en una organización para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.
Introducción a las redes sociales. Sus objetivos y métricas.
Introducción a las redes sociales. Sus objetivos y métricas.
This course is part of Marketing con Redes Sociales Specialization
Instructors: María de los Angeles Ramos Solano +1 more
77,140 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
2,643 reviews
Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
96%
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Skills you'll gain
- Category: Social Network Analysis
- Category: Social Media Strategy
- Category: Digital Media Strategy
- Category: Social Media Marketing
- Category: Social Media
- Category: Marketing
- Category: Social Media Analytics
- Category: Consumer Behaviour
- Category: Social Media Management
- Category: Customer Engagement
- Category: Global Marketing
- Category: Active Listening
Details to know
Shareable certificate
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Assessments
5 assignments
Taught in Spanish
Build your subject-matter expertise
This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
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Instructors
Instructor ratings
(543 ratings)María de los Angeles Ramos Solano
Tecnológico de Monterrey
8 Courses125,843 learners
José Antonio Cano Chambonnet
Tecnológico de Monterrey
8 Courses125,843 learners
Offered by
Tecnológico de Monterrey
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CG
Reviewed on Feb 25, 2017
Aunque estamos en el Boom de las redes sociales y su uso van a aumento, hay muchas cosas que desconocía. Me ha parecido muy interesante y espero poder avanzar en los siguientes cursos del tema.
AB
Reviewed on Jul 11, 2020
Me gustó bastante pero hay algunas lecturas y videos que no están completamente actualizados, hubiera sido interesante contar con información más de la actualidad para poder aprovecharlo más.
DS
Reviewed on Mar 20, 2022
Fue de mucho aprendizaje, ya que nos impulsa a usar los nuevos metodos que existen actualmente en el area de marketing y aprovecharlos ya que actualmente todos estan conectados a internet.