Upgrade Your Marketing Strategy with Microsoft Copilot

This course is part of multiple programs.

Instructor: Microsoft

4,401 already enrolled

Included with

4 modules

Gain insight into a topic and learn the fundamentals.

20 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

20 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Category: Customer Retention
Category: Artificial Intelligence
Category: Marketing Design
Category: Market Research
Category: Campaign Planning
Category: Marketing Strategies
Category: Marketing Operations
Category: Market Intelligence
Category: Cross-Channel Marketing
Category: Marketing Planning
Category: Customer experience improvement
Category: Competitive Analysis
Category: Performance Reporting
Category: Marketing Channel
Category: Microsoft Copilot
Category: Customer Analysis

Tools you'll learn

Category: Prompt Engineering
Category: Generative AI
Category: Microsoft 365

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments¹

AI Graded see disclaimer

Taught in English

Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course is the first of a series that aims to transform your marketing capabilities with Microsoft Copilot. In this course, you’ll be introduced to the world of GenAI and how it can improve your marketing strategy. You’ll learn how a marketing organization can implement Microsoft Copilot in each of its marketing functions including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention. And you'll step through the process of using Microsoft Copilot to upgrade your marketing strategy. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization.

By the end of this course, you’ll be able to: Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey. Improve customer analysis and targeting capabilities using Microsoft Copilot. Design higher performing creative content with Microsoft Copilot to engage a broader target audience. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Welcome to 'Upgrade Your Marketing Strategy and Capabilities with Microsoft Copilot', the first course of the 'Microsoft Copilot for Marketing Specialization'! By enrolling in this course, you are taking the first step to transforming your marketing with GenAI. In the first module of this course, we'll learn about GenAI, specifically the features and capabilities introduced with Microsoft Copilot. We will also learn how to setup Microsoft Copilot for your marketing team and how to address commonly asked questions. By the end of this module, you will know what's possible with Microsoft Copilot and how to set it up for yourself and your team. So let's get started!

What's included

6 videos5 readings4 assignments1 ungraded lab

6 videosTotal 34 minutes

Welcome to the Course2 minutes
History of GenAI7 minutes
Microsoft Copilot Capabilities8 minutes
Setup Microsoft Copilot for Your Marketing Organization7 minutes
Safeguarding Your Organization’s Data Using GenAI5 minutes
Customizing Your GPT with Copilot6 minutes

5 readingsTotal 50 minutes

Course Syllabus10 minutes
Note on Feature Limitations10 minutes
GenAI History Overview10 minutes
Microsoft Copilot Capabilities 10 minutes
How to Get Started with Microsoft Copilot10 minutes

4 assignmentsTotal 120 minutes

Module 1 Quiz: Mastering Microsoft Copilot's GenAI Capabilities30 minutes
GenAI History30 minutes
Microsoft Copilot Capabilities 30 minutes
Setting Up Copilot for your Marketing Org 30 minutes

1 ungraded labTotal 60 minutes

Try it Out: Setup Your Copilot and Practice Prompting60 minutes

In the second module of this course, we'll review how to create effective GenAI prompts for marketing purposes. We'll also discover how to effectively share and publish GenAI results. And we'll learn how Microsoft Copilot is implemented in each marketing function including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention.

What's included

8 videos1 reading4 assignments1 ungraded lab

8 videosTotal 44 minutes

Upgrade Your Marketing Strategy and Capabilities with Microsoft Copilot6 minutes
Iterations on Prompts for Marketing5 minutes
Sharing Your Microsoft Copilot Work with Team Members5 minutes
Content Approval Process for Microsoft Copilot9 minutes
Implementing GenAI in Research, Customer Analysis, and Strategy6 minutes
Implementing GenAI in Campaign Planning and Creative Design5 minutes
Implementing GenAI in Promotion and Pricing Analysis3 minutes
Implementing GenAI in Customer Experience and Retention5 minutes

1 readingTotal 10 minutes

Prompt Engineering Guidelines10 minutes

4 assignmentsTotal 120 minutes

Module 2 Quiz: Implementing Microsoft Copilot in Each Marketing Function30 minutes
Prompt Engineering for Marketing Purposes 30 minutes
Sharing & Publishing Microsoft Copilot Results 30 minutes
Implementing GenAI in Marketing 30 minutes

1 ungraded labTotal 60 minutes

Practice Creating Prompts Lab60 minutes

In the third module of this course, we'll walk through the exercise of enhancing a marketing strategy with Microsoft Copilot. We'll dive deep into three main aspects: how to conduct competitive analysis, how to generate tailored strategies for each marketing channel, and how to generate marketing performance reports and insights.

What's included

7 videos4 assignments1 peer review2 ungraded labs

7 videosTotal 27 minutes

Scrutinize Competitor's Actions with Microsoft Copilot4 minutes
Use Microsoft Copilot to Compare Similar Products4 minutes
Generate a Competitive Analysis Report with Microsoft Copilot4 minutes
Audit your Marketing Channel Strategies with Microsoft Copilot4 minutes
Use GenAI to Customize Your Strategy by Marketing Channel3 minutes
Analyzing Marketing Performance Data with Microsoft Copilot4 minutes
Use Microsoft Copilot to Generate Marketing Performance Reports4 minutes

4 assignmentsTotal 120 minutes

Module 3 Quiz: Transforming Your Marketing Strategy with Microsoft Copilot’s GenAI30 minutes
Competitive Analysis with Microsoft Copilot 30 minutes
How to Audit your Marketing Channels30 minutes
Use GenAI to Generate Marketing Performance Reports & Insights30 minutes

1 peer reviewTotal 60 minutes

Generate a Marketing Performance Report for a new Shoe Insole Company60 minutes

2 ungraded labsTotal 120 minutes

Generate a Competitive Analysis for a New Shoe Insole Company60 minutes
Expand the Channel Strategies for a New Shoe Insole Company60 minutes

In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment. You'll then learn about next steps for continuing the Specialization.

What's included

1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(6 ratings)

Microsoft

397 Courses2,720,899 learners

Offered by

Microsoft

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.