This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
Search Engine Optimization (SEO) Specialization
Search Engine Optimization (SEO) Specialization
Become an SEO Expert.
Master search engine optimization tools and strategies
Instructors: Eric Enge +1 more
Bestseller
Included with
What you'll learn
Complete a competitive analysis on a webpage
Develop a solid approach for achieving a productive and successful relationship with your client
Create influencer relationships and collaborations and analyze data to see which content gets the most shares
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Skills you'll gain
- Category: Social Media Strategy
- Category: Content Marketing
- Category: Campaign Management
- Category: Search Engine Optimization
- Category: Data Analysis
- Category: Keyword Research
- Category: Persona Development
- Category: Content Creation
- Category: Campaign Planning
- Category: Stakeholder Communications
- Category: Content Performance Analysis
- Category: Stakeholder Management
- Category: Content Development and Management
- Category: Digital Marketing Campaigns
- Category: Analytics
- Category: Competitive Analysis
- Category: Web Analytics and SEO
- Category: Content Optimization
- Category: Content Strategy
- Category: Social Media Marketing
Details to know
Get in-depth knowledge of a subject
Shareable certificate
Add to your LinkedIn profile
Taught in English
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of California, Davis
Specialization - 5 course series
Introduction to Google SEO
Course 1, 14 hours
Google SEO Fundamentals
Course 2, 10 hours
Optimizing a Website for Google Search
Course 3, 13 hours
Advanced Content and Social Tactics to Optimize SEO
Course 4, 14 hours
Google SEO Capstone Project
Course 5, 11 hours
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Eric Enge
University of California, Davis
1 Course82,690 learners
Rebekah May
University of California, Davis
8 Courses1,099,498 learners
Offered by
University of California, Davis
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