En esta Especialización, desarrollarás técnicas elementales en el lenguaje de los negocios, que podrás usar para cambiar a una nueva carrera, comenzar o mejorar tu pequeño negocio, o aplicar en la escuela de negocios para continuar tu formación. Durante cuatro cursos, aprenderás los fundamentos del marketing, la contabilidad, las operaciones y las finanzas. En el Proyecto Final, aplicarás las habilidades aprendidas para desarrollar una estrategia de mercado para tratar un reto empresarial real.
Fundamentos Empresariales Specialization
Fundamentos Empresariales Specialization
Resuelve Problemas Empresariales Reales. Domina los fundamentos del marketing, la contabilidad, las operaciones y las finanzas.
Instructors: Michael R Roberts +4 more
5,118 already enrolled
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4.7
(322 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Skills you'll gain
- Category: Business Process Improvement
- Category: Financial Statement Analysis
- Category: Business Operations
- Category: Financial Accounting
- Category: Marketing Strategies
- Category: Balance Sheet
- Category: Production Process
- Category: Operational Performance Management
- Category: Capital Budgeting
- Category: Operations Management
- Category: Financial Statements
- Category: Analysis
- Category: Business Analysis
- Category: Process Analysis
- Category: Finance
- Category: Financial Modeling
- Category: Case Studies
- Category: Consumer Behaviour
- Category: Marketing
- Category: Operational Efficiency
Details to know
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Taught in Spanish
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania
Specialization - 5 course series
Introducción al Marketing
Course 18 hours
What you'll learn
Skills you'll gain
Category: Marketing Strategies
Category: Consumer Behaviour
Category: Customer Engagement
Category: Marketing
Category: Customer Insights
Category: Influencing
Category: Branding
Category: Brand Management
Category: Target Market
Category: Online Advertising
Category: Advertising
Category: Marketing Communications
Introducción a la Contabilidad Financiera
Course 212 hours
What you'll learn
Skills you'll gain
Category: Balance Sheet
Category: Financial Statement Analysis
Category: Financial Statements
Category: Cash Flows
Category: Income Statement
Category: Financial Accounting
Category: Accrual Accounting
Category: Revenue Recognition
Category: Bookkeeping
Category: Equities
Category: Ledgers (Accounting)
Category: Financial Reporting
Category: Financial Analysis
Category: Accounting
Category: General Accounting
Introducción a la Gestión de Operaciones
Course 312 hours
What you'll learn
Skills you'll gain
Category: Operational Efficiency
Category: Process Analysis
Category: Operations Management
Category: Business Process Improvement
Category: Quality Management
Category: Performance Measurement
Category: Production Process
Category: Business Operations
Category: Service Improvement
Category: Quality Control
Category: Business
Category: Resource Utilization
Category: Inventory Management System
Category: Process Optimization
Category: Productivity Software
Category: Operational Performance Management
Introducción a las Finanzas Corporativas
Course 48 hours
What you'll learn
Skills you'll gain
Category: Corporate Finance
Category: Cash Flows
Category: Financial Analysis
Category: Finance
Category: Return On Investment
Category: Capital Budgeting
Category: Financial Modeling
Category: Loans
Category: Financial Management
Category: Business Mathematics
Category: Financial Forecasting
Category: Decision Making
Proyecto de Fundamentos Empresariales de Wharton
Course 57 hours
What you'll learn
Skills you'll gain
Category: Case Studies
Category: Business Analysis
Category: Business Consulting
Category: Analysis
Category: Business Strategies
Category: Project Management
Category: Business
Category: Program Evaluation
Category: Business Strategy
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Instructors
Michael R Roberts
University of Pennsylvania
4 Courses305,372 learners
Christian Terwiesch
University of Pennsylvania
8 Courses189,305 learners
Offered by
University of Pennsylvania
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Frequently asked questions
El tiempo puede variar dependiendo de cuándo se ofrecen los cursos, pero muchos estudiantes pueden completarlo en 6 meses.
Cada curso se ofrece mensualmente.
Puede pagar por la especialización completa, o pagar individualmente por cada curso conforme se va avanzando. Se ofrece ayuda financiera a los estudiantes que demuestran su interés y necesidad.