CampusTalks with Western Governors University

Meeting Employer Expectations: WGU's Journey to Job-Ready Graduates and Micro-Credentials

This session with Western Governors University (WGU) draws on the success of the recent launch of a digital marketing master’s degree program with embedded Google certificates. WGU showcases how academic institutions can adapt programs and instructional methods to meet employer expectations for job-ready skills.

Learn practical perspectives from Sandra Sjoberg, Associate Dean & Director, Marketing & Innovation, College of Business, as she joins Scott Shireman, Global Head of Coursera for Campus, to explore:

  • Strategies for incorporating in-demand skills into curriculum and degree programs
  • Considerations and potential challenges of designing degree programs with embedded micro-credentials
  • The power of experiential learning in fostering real-world capabilities and readiness among students
  • Collaborating with industry leaders and online learning providers to identify resource gaps and add micro-credentials across domains


Dr. Sandra Sjoberg

Associate Dean at Western Governors University

Scott Shireman

Global Head of Coursera for Campus


Explore related resources

C4C Resources Webinar #CampusTalks


CampusTalks series

University leaders discuss strategies for connecting curriculum to careers and lifelong learning.

Watch webinars


The Professional Certificate Playbook

See how higher education institutions are improving employment outcomes with industry micro-credentials.

Get e-book


Job Skills of 2024 Report

Discover the fastest-growing job skills for businesses, governments, and higher education institutions.

Get report