Maxis partnered with Coursera to refresh its culture and learning strategy, with a strong focus on data and AI skills. They designed flagship programs to drive generative AI adoption, build core skills, and foster a disruptive, innovative mindset. More than 2,000 learners engaged in digital skilling, generating over 14,000 learning hours, 4,700 enrollments, and 2,300 completions. Innovation took off, with 50+ new ideas actively explored, while GenAI skill progression grew 7% quarter on quarter. With a utilization rate above 86%, Coursera is recognized as a strategic learning partner in building digital and business skills, leadership, and top talent—helping Maxis reclaim its leadership in the Malaysian telecom market.

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