Microsoft

Generative AI for Marketers Specialization

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Microsoft

Generative AI for Marketers Specialization

Unlock your AI-powered efficiency and innovation.

Elevate your marketing game! Copilot supercharges creativity, automates tasks, and delivers data-driven insights. Learn to dominate the digital landscape.

 Microsoft

Instructor: Microsoft

3,358 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject

from 32 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 32 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey.

  • Unleash the power of data: Deepen customer understanding and precision targeting with AI.

  • Refine your knowledge of GenAI in competitive marketing  environments.

  • Craft captivating content: Design marketing materials that resonate with your audience using Copilot.

Skills you'll gain

  • Category: AI Personalization
  • Category: Competitive Analysis
  • Category: Content Creation
  • Category: Content Marketing
  • Category: Content Performance Analysis
  • Category: Customer Analysis
  • Category: Customer Insights
  • Category: Data Analysis
  • Category: Data-Driven Marketing
  • Category: Ideation
  • Category: Marketing
  • Category: Marketing Analytics
  • Category: Marketing Design
  • Category: Marketing Operations
  • Category: Marketing Planning
  • Category: Marketing Strategies
  • Category: Microsoft Copilot
  • Category: Persona Development
  • Category: Personalized Campaigns

Tools you'll learn

  • Category: Prompt Engineering

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Microsoft

Specialization - 3 course series

Upgrade Your Marketing Strategy with Microsoft Copilot

Upgrade Your Marketing Strategy with Microsoft Copilot

Course 1, 14 hours

What you'll learn

Skills you'll gain

Category: Microsoft Copilot
Category: Competitive Analysis
Category: Prompt Engineering
Category: Market Research
Category: Customer experience improvement
Category: Campaign Planning
Category: Generative AI
Category: Marketing Design
Category: Cross-Channel Marketing
Category: Artificial Intelligence
Category: Customer Analysis
Category: Market Intelligence
Category: Marketing Planning
Category: Marketing Channel
Category: Marketing Operations
Category: Marketing Strategies
Category: Microsoft 365
Category: Performance Reporting
Category: Customer Retention
Using Microsoft Copilot to Understand Your Customer

Using Microsoft Copilot to Understand Your Customer

Course 2, 17 hours

What you'll learn

Skills you'll gain

Category: Microsoft Copilot
Category: Customer Insights
Category: Search Engine Optimization
Category: Customer Analysis
Category: Marketing Strategies
Category: Persona Development
Category: Report Writing
Category: Data-Driven Marketing
Category: Marketing Analytics
Category: Customer Data Management
Category: Search Engine Marketing
Category: Marketing
Category: Generative AI Agents
Category: Prompt Engineering
Category: Target Audience
Category: Social Media Marketing
Smarter Content Creation with Microsoft Copilot

Smarter Content Creation with Microsoft Copilot

Course 3, 18 hours

What you'll learn

Skills you'll gain

Category: Microsoft Copilot
Category: Content Creation
Category: Brainstorming
Category: Content Performance Analysis
Category: Content Marketing
Category: Social Media Content
Category: Content Strategy
Category: Calendar Management
Category: AI Personalization
Category: Search Engine Optimization
Category: Ideation
Category: Personalized Campaigns

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

 Microsoft
Microsoft
288 Courses2,528,615 learners

Offered by

Microsoft

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