Marketing Academy from Coursera

Accelerate your growth with essential marketing skills.
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AXA
P&G
Exelon
Signify
L'OREAL
Danone
Tata

The Marketing Academy from Coursera is the total skill development solution for your entire marketing organization, designed to help employees accelerate growth, maximize the value of marketing technology, and steer campaigns to success.

Ensure your employees have the most relevant and impactful skills

Role-based skills acquisition

Role-based skills acquisition

Accelerate employee growth with the essential marketing skills needed to excel

 

Transformative learning

Transformative learning

Job-based, expert-curated, and AI-driven learning programs for your entire marketing organization

 

Unrivaled teaching quality

Unrivaled teaching quality

Get the instant credibility and engagement with content from top institutions

 

Real-time skill measurement

Real-time skill measurement

Track the skill mastery across soft skills including change management and innovation

 

Provide world-class learning programs from industry experts in marketing and management

Julian Birkinshaw

Julian Birkinshaw

Professor of Strategy and Entrepreneurship,
London Business School

Leigh Thompson

Leigh Thompson

Professor of Dispute Resolutions & Organization,
Northwestern (Kellogg)

 

Laurence Lehman-Ortega

Laurence Lehman-Ortega

Professor of Strategic Management,
HEC Paris

 

Aric Rindfleisch

Aric Rindfleisch

Professor of Marketing,
Illinois University

 

Jeanne M. Liedtka

Jeanne M. Liedtka

Professor of Business Administration,
UVA (Darden)

 

Seamlessly deploy targeted learning with job-based SkillSets

SkillSets are job-based learning programs that feature world-class content delivered via data-driven curations. Benefit from expert content mapping and increase your focus on overall learning strategy and launch plans. The Marketing Academy currently features more than 70 SkillSets.

Seamlessly deploy targeted learning with job-based SkillSets

Provide hands-on applied learning with Guided Projects

Learners can get hands-on experience with new tools using Guided Projects in a real-world environment. Powered by cloud desktops (no software installation needed), learners follow side-by-side instructions from subject-matter experts—an ideal approach for learning new software applications fast.

Provide hands-on applied learning with Guided Projects

Measure and track skills acquisition

Show impact and ROI by tracking your employees’ mastery of technical skills—from Project Management to Communications to Search Engine Optimization. Comprehensive dashboards provide insights on how your learners are tracking against their SkillSet goals.

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The Marketing Academy includes 71 SkillSets across 13 unique roles and 17 skill proficiencies.

Download Fact Sheet Download the SkillSets Guide

 

“Coursera is hands-down the best online education provider there is, with [content] from the world’s most reputable universities and institutions. Throughout my learning, I was constantly quizzed to solidify my understanding.”

 

Coursera

Siew Ming Jin

Senior Data Analyst, Axiata

 

Equip your workforce with high-impact skills with the Marketing Academy from Coursera