Power business growth with the latest digital marketing skills
Provide access to training in digital marketing, SEO, and social media from marketing experts at top companies and universities with the Marketing Academy from Coursera.
Upskilling a small team? Check out Coursera for Teams
Why Marketing Skills?
Excel as a performance-driven organization
Develop deep analytical skills to unlock insights and drive data-based decision-making, and utilize martech tools more effectively to maximize marketing ROI.
In-Demand Marketing Skills
Build a culture of data-driven decision making
Promote business growth through learning with beginner and advanced level content, including 20+ LevelSet assessments to measure baseline skills and 65+ SkillSets to drive marketing proficiency across the entire organization.
Digital Marketing Basics for Everyone
Skills Acquired
- Marketing, Market Research
- Social Media
- Data Analysis
- Advertising
Grow employee skills with recommended courses
- Marketing in a Digital World
- Fundamentals of Visualization with Tableau
- Digital Media and Marketing Principles
In Partnership With
Marketing Analytics
Skills Acquired
- SQL
- Marketing
- Social Media
- Data Analysis
- Market Research
Grow employee skills with recommended courses
- Excel Skills for Business: Essentials
- Introduction to Structured Query Language (SQL)
In Partnership With
Customer Relationship Management Aware Professional
Skills Acquired
- Sales
- Marketing
Grow employee skills with recommended courses
- Build Personal Resilience
- Negotiation Skills: Negotiate and Resolve Conflict
- Relationship Management
In Partnership With
Expert Instruction
Learn from top marketing professors and business leaders
Hayden Noel
Associate Clinical Professor
Laurence Lehmann Ortega
Professor of Strategic Management
Anke Audenaert
Co-Founder at Aptly and Adj. Professor
Nader Tavassoli
Professor of Marketing
Leigh Thompson
J. Jay Gerber Distinguished Professor of Dispute Resolution and Organizations
Hands-on Learning
Engage learners with hands-on marketing training
Help employees learn new marketing skills faster with side-by-side interactive tutorials alongside expert instructors covering highly relevant marketing skills and tools. Example tutorials include:
- Search Engine Optimization (SEO) with Squarespace
- Building a Business Presence with Facebook Marketing
- Building Custom Regional Reports with Google Analytics
Power business growth
Let’s work together to build in-demand marketing skills for your organization.
Upskilling a small team? Check out Coursera for Teams