Accelerate employee growth with the essential marketing skills needed to excel
Marketing Academy from Coursera
Accelerate your growth with essential marketing skills.
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The Marketing Academy from Coursera is the total skill development solution for your entire marketing organization, designed to help employees accelerate growth, maximize the value of marketing technology, and steer campaigns to success.
Ensure your employees have the most relevant and impactful skills
Role-based skills acquisition
Transformative learning
Job-based, expert-curated, and AI-driven learning programs for your entire marketing organization
Unrivaled teaching quality
Get the instant credibility and engagement with content from top institutions
Real-time skill measurement
Track the skill mastery across soft skills including change management and innovation
Provide world-class learning programs from industry experts in marketing and management
Julian Birkinshaw
Professor of Strategy and Entrepreneurship,
London Business School
Leigh Thompson
Professor of Dispute Resolutions & Organization,
Northwestern (Kellogg)
Laurence Lehman-Ortega
Professor of Strategic Management,
HEC Paris
Aric Rindfleisch
Professor of Marketing,
Illinois University
Jeanne M. Liedtka
Professor of Business Administration,
UVA (Darden)
Seamlessly deploy targeted learning with job-based SkillSets
SkillSets are job-based learning programs that feature world-class content delivered via data-driven curations. Benefit from expert content mapping and increase your focus on overall learning strategy and launch plans. The Marketing Academy currently features more than 70 SkillSets.
Provide hands-on applied learning with Guided Projects
Learners can get hands-on experience with new tools using Guided Projects in a real-world environment. Powered by cloud desktops (no software installation needed), learners follow side-by-side instructions from subject-matter experts—an ideal approach for learning new software applications fast.
Measure and track skills acquisition
Show impact and ROI by tracking your employees’ mastery of technical skills—from Project Management to Communications to Search Engine Optimization. Comprehensive dashboards provide insights on how your learners are tracking against their SkillSet goals.
Discover skill strengths and gaps with LevelSet assessments
LeveSets are for learners who want to find the right starting point on their learning journey. Use LevelSets to understand marketing skills already present in your organization such as communication, digital marketing, and project management, and meaningfully measure the impact of upskilling programs.
The Marketing Academy includes 71 SkillSets across 13 unique roles and 17 skill proficiencies.
Download Fact Sheet Download the SkillSets Guide
“Coursera is hands-down the best online education provider there is, with [content] from the world’s most reputable universities and institutions. Throughout my learning, I was constantly quizzed to solidify my understanding.”
Siew Ming Jin
Senior Data Analyst, Axiata
Equip your workforce with high-impact skills with the Marketing Academy from Coursera
