By the end of this guided project, you will be able to use the TOWS matrix to analyze and determine your optimum strategy. The TOWS Matrix is an acronym for Threats, Opportunities, Weaknesses, and Strengths. The elements of the SWOT Analysis provide the basics for the TOWS Matrix. But TOWS rearranges the information, and provides a framework to identify possible strategic options to pursue. TOWS analysis matches internal to external factors to help identify relevant strategic options. By combining the external environment’s opportunities and threats with the internal organization’s strengths and weaknesses, you can come up with four basic strategies. And the strategies are centered on exploiting opportunities, minimizing threats, overcoming weaknesses and capitalizing on strengths
How to Use the TOWS Matrix to Analyze and Set Strategy
Taught in English
Instructor: Omodiaogbe Samuel
Included with
Guided Project
Recommended experience
What you'll learn
Compute the four components of the SWOT Matrix to provide the basics of determining your TOWS analysis
Match the factors you computed on the TOWS matrix to determine the strategic relationships among the components
Determine your strategic priorities given the options you identified on the analysis you conducted
Skills you'll practice
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Task 1: Introduction: By the end of this task, you will explain the TOWS matrix
Task 2: Internal Factors: By the end of this task, you will identify your strengths and weaknesses
Task 3: External Factors: By the end of this task, you will determine your opportunities and threats
Task 4 Maxi-Maxi Strategy: By the end of this task, you will match your strengths to opportunities
Task 5: Maxi-Mini Strategy: By the end of this task, you will link your strengths to threats
Task 6: Mini-Maxi Strategy: By the end of this task, you will match your weakness to opportunities
Task 7: Mini-Mini Strategy: By the end of this task, you will link your weaknesses to threats
Task 8: Strategic options: By the end of this task, you will determine your strategic direction
Recommended experience
Familiarity with basic business terms
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How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Frequently asked questions
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