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Digital Marketing

About this Course Collection
This Course Collection will provide employees with the tools and techniques they will need to succeed in a digital marketing environment. Featuring courses from the Northwestern University, UC Davis, the University of Illinois, and the University of Virginia.

Who this Collection is designed for
Marketing professionals or those who incorporate digital marketing techniques into their daily work.

Courses include:

  • Engagement & Nurture Marketing Strategies
  • Content, Advertising & Social IMC
  • Search Engine Optimization Fundamentals
  • The Business of Social
  • Advanced Content and Social Tactics to Optimize SEO
  • Marketing Analytics
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory