Prepare for a job as an entry-level

Digital Marketer

Status: 100% online

Status: Learn at your own pace

Status: No experience required

$61,300 median salary*

81,463 jobs available*

If you like working with numbers, problem solving, and understanding people this role is for you.

As a Digital Marketer, you'll develop digital marketing plans and strategies for businesses through channels including social media, search engine optimization (SEO), and email. Digital Marketers partner with other teams on integrated campaigns to ensure a coordinated voice across all channels. You'll develop, execute, and optimize effective multi-channel digital marketing strategies to drive new visits and increase market share. You'll create and evaluate digital marketing KPIs, and develop optimization plans to continually improve results.

* Median salary and job opening data are sourced from United States Lightcast™ Job Postings Report. Data for job roles relevant to featured programs (7/1/2022 - 6/30/2023)

Top 6 skills needed for Digital Marketer

Category: Digital Marketing

Category: Social Media

Category: Google Analytics

Category: Facebook

Category: Project Management

Category: Email Marketing

Common job titles

Marketing Coordinator
Digital Marketing Specialist
Marketing Associate

Start your career journey

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Develop

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Practice

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Demonstrate

Prove you’ve got the skills by completing real-world projects.

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Develop job-ready skills at your own pace

Professional Certificates are your fast-track to this career. No experience required.

Google Digital Marketing & E-commerce

Google

Professional Certificate

Google Digital Marketing & E-commerce

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 116,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $71,000 in the U.S.¹ Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers. 75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion² Check out all Google Career Certificates here. This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation. ¹Lightcast™ U.S. Job Postings (2024: Jan. 1, 2024 - Dec. 31, 2024) ²Based on program graduate survey, United States 2022

Instructor:

Google Career Certificates

982,699

learners currently enrolled globally

4.8

(33,511 ratings)

Average: 7 months (3 hours/week)

7 courses

Average: 7 months (3 hours/week)

7 courses

Skills you'll gain

Marketing, Email Marketing, Data Analysis, display advertising, Writing, Search Engine Optimization (SEO) +37 more

Practice with tools used by Digital Marketer

With Guided Projects, you can quickly build new job skills by using the latest tools and following side-by-side recorded video guidance from expert instructors.

Status: New
Coursera Project Network
Create a value proposition canvas in Miro
Guided Project
Status: New
Coursera Project Network
Create a website with MailChimp
Guided Project
Status: New
Coursera Project Network
Simple Linear Regression for the Absolute Beginner
Guided Project

Your dream job is out there.
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Your Coursera Skills Profile will help you prepare for the next step in your career by showing employers your certificates, new skills and job-relevant projects.

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