In this course, you will learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies for turning potential customers into paying and repeat customers at each stage of the marketing funnel. Finally, you’ll explore how to use customer personas to understand consumers’ goals, pain points, and preferred online platforms.
Capture and Captivate Your Audience
Capture and Captivate Your Audience
This course is part of Google Digital Customer Engagement Specialization
Instructor: Google Career Certificates
Access provided by Vivekananda Global University
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Identify customer personas and build your target audience
Describe the marketing funnel’s purpose and benefits
Learn strategies to build brand awareness among potential customers
Understand how to increase your conversion rate
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in English
Recently updated!
September 2025
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Build your subject-matter expertise
This course is part of the Google Digital Customer Engagement Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Here, you will explore how to use customer personas to understand consumers’ goals, pain points, and preferred online platforms.
What's included
3 videos2 readings2 assignments
You will learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies for turning potential customers into paying and repeat customers at each stage of the marketing funnel.
What's included
3 videos3 readings1 assignment
You will examine how organizations guide customers through the funnel from conversion to long-term loyalty. Learners will study key strategies for increasing purchase rates, strengthening customer relationships, and sustaining engagement through retention and advocacy initiatives.
What's included
2 videos2 readings1 assignment1 plugin
You'll review everything you’ve learned and take the final assessment.
What's included
1 reading1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
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