In this course, you will study the importance of social media marketing in promoting a business or product. Next, you’ll explore common social media platforms used in digital marketing and how to choose the best platform for a campaign. Then, you’ll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media.
Transform Engagement into Customers
Transform Engagement into Customers
This course is part of Google Digital Customer Engagement Specialization
Instructor: Google Career Certificates
Access provided by The Adult Learning Department at DCPL
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Describe how social media marketing fits into the marketing funnel
Understand the difference between paid, owned, and earned social media marketing
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
2 assignments
Taught in English
Recently updated!
September 2025
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This course is part of the Google Digital Customer Engagement Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
You will study the importance of social media marketing in promoting a business or product. Then, you’ll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media.
What's included
3 videos1 plugin
You'll explore the different types of social media and learn about the social media marketing funnel.
What's included
2 videos1 assignment
You'll review everything you’ve learned and take the final assessment.
What's included
1 reading1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
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