In this course, you will learn how to engage with customers online. You’ll explore how the online checkout process works and how to entice customers to purchase a product. You’ll also learn how to move customers efficiently through the flow of an online store. You’ll end the course by learning about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works.
Engage Customers With an Online Store
Engage Customers With an Online Store
This course is part of Google Digital Customer Engagement Specialization
Instructor: Google Career Certificates
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Create an engaging customer experience online using best practices
Optimize a checkout flow for customers
Understand how to get products to customers
Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
2 assignments
Taught in English
Recently updated!
September 2025
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This course is part of the Google Digital Customer Engagement Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
You will learn how to engage with customers online and explore best practices for customer engagement. You'll learn about responsive and mobile-first design approaches and how to determine which is best for your e-commerce store.
What's included
2 videos3 readings1 plugin
You will explore the online checkout process and learn how to entice customers to purchase a product. You'll learn how to optimize a website to improve sales. You'll also learn about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works.
What's included
4 videos2 readings1 assignment1 plugin
You will review everything you’ve learned and take the final assessment.
What's included
1 reading1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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