In this course, you will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals. You’ll also learn best practices in email marketing and how to apply them.
Introduction to Email Marketing
Introduction to Email Marketing
This course is part of Google Digital Customer Engagement Specialization
Instructor: Google Career Certificates
Top Instructor
Access provided by Nassau Community College
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand how email marketing fits into a digital marketing strategy
Apply SMART, SWOT and PESTLE frameworks to set email marketing goals.
Describe email marketing best practices.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
3 assignments
Taught in English
Recently updated!
September 2025
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This course is part of the Google Digital Customer Engagement Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
You will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals.
What's included
4 videos1 assignment
Here, you’ll learn how to use the PESTLE and SWOT frameworks to set SMART email marketing goals.
What's included
2 videos2 readings1 assignment1 plugin
You'll learn the do's and dont's for email marketing.
What's included
2 videos1 reading
You'll review everything you’ve learned and take the final assessment.
What's included
1 reading1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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