Indian Institute of Management Kozhikode

IIM Kozhikode Marketing Strategy

Advance your leadership, analysis, and decision-making skills as you develop innovative future-focused marketing strategies designed to drive business growth and adapt to evolving consumer needs with the Indian Institute of Management Kozhikode, one of the top management institutes in India.

Class start dates will be announced soon

6 months

10-12 hours per week. May vary by student.

$1,500 (INR 112,500)

Explore flexible payment options while enrolling.

100% online

+ Live classes and feedback from faculty.

No application required

Ranked Top 5 among IIMs by the National Institutional Ranking Framework (NIRF)

With its roots dating back to 1997, the Indian Institute of Management Kozhikode (IIM Kozhikode) has become the fastest growing management school in India.

Real world projects

Showcase your new skills to your employer or a hiring manager with an applied industry project

Live sessions and office hours

Learn primarily at your own pace, with doubt clearing sessions and faculty feedback


Program description

Leverage modern marketing solutions to create and deliver personalized customer experiences that make an impact on your organization's bottom line.

Required background

Undergraduate education is recommended to enrol in this programme.

Skills you will gain

  • Machine learning
  • Data analysis
  • Digital marketing
  • Data visualization
  • Predictive modeling
  • Marketing strategy


Build your strategic marketing skills as you learn to implement agile marketing processes that can drive cross-functional efficiency and organizational growth.

In this programme, you’ll explore powerful data-driven segmentation techniques to help you develop strategies that align with evolving consumer needs. You’ll learn how to utilize machine learning and artificial intelligence (AI) applications to deliver personalized experiences that effectively engage and convert your customers. Modern marketing techniques have advanced to meet the increasingly complex needs of consumers in virtually every industry across the globe. By earning this certificate, you’ll expand your end-to-end skills in data analytics, analysis, and automation to prepare yourself for success in strategic marketing roles.

6 courses in this 6 month programme

Course 1 of 6

Course 2 of 6

Course 3 of 6

Course 4 of 6

Course 5 of 6

Course 6 of 6


Frequently asked questions

Certificates are earned by completing a bundle of graduate-level courses offered on the Coursera platform by some of the world’s most elite universities. Coursera does not grant academic credit.