Digital media and marketing principles is a very interested course. I did understand how to use my phone in digital marketing, the way to persuade consumers. Mobile marketing is a great way to connect with active consumers, and known their location.

This course provides a comprehensive overview of the digital marketing strategies, the interview section was especially enlightening as it peeks into the practical application of these otherwise intangible concepts. Highly recommended for beginners

I would highly recommend this course for those who are entering this digital area. The Course material will help you to understand the principles of digital marketing and give you a basic standard to be able to develop your skill in the future.

Understanding of digital media and its relation to marketing is simplified through this course. It provides a strategic overview of these are relevant in today's world. Must do for those who are starting off with marketing in digital world.

Great course on a very dynamic and interesting topic. I would say that some topics are quite difficult to understand if don’t have “hands on” experience, but that is what motivated me to read more and search for literature, blogs and other.

Excellent class, I really enjoyed the content of the lectures and our instructor, Mike Yao was very informative and engaging. Taking this class has helped with my knowledge on Digital Media Marketing and future career opportunities.

The course is up-to-date. It provides everything I need to learn about communication and media in marketing aspect. Teaching skills of the professor is excellent, and make me easier to understand the new knowledge in this field.

it was good oppartunity to study in this online lessons .

I really didn’t believe that in such a short time you can take enough knowledge, but I got more than I need and will continue to conquer the Internet marketing space )

The different concepts taught showed me all what is involved in Digital Media and Marketing. It is a very detailed and involved process with the ultimate goal of attracting customers to purchase the product being advertised.

Truly I benefit from the course that opened my eyes on information I think I could apply it in my future work. The course is so fruitful and I believe it lift my knowledge and my thought's level. Thank you professor Mike.

Professor is sharing enormous amount of very practical and useful information's, additional readings are extraordinary, course is at first kind of confusing, but as you go everything is becoming more and more clear.

Well presented thank you ILLINOIS University and Coursera for offering these online courses much appreciated you just changed my life with all the teams to stay safe in these hard times god bless your families

This course is very informative. I learned new tools and techniques of digital marketing. Such as Social Marketing, mobile marketing and virtual and augmented reality and its application in marketing practices.

This was really helpfully,not only for the social marketing aspect but for my own life and how am to carry myself in all that I do from now.It was really helpful and changed my perceptions about marketing.

This is an excellent course for those who are interested in Digital Marketing. This is a very important stepping stone especially in this age that we are using digital media almost everywhere at any time.

Improved my perception of Digital Marketing, totally worth the time and effort. I would like to thank Prof Yao for his dedication, and i recommend it to every economics/business students!

I really enjoyed this class and learning more about the digital vortex of advertising and marketing that our modern society is subjected to every minute of the day. Highly recommend!

Great insights and well-structured course. The readings and interviews were of great quality and helped me to gain a superior understanding of the role of Digital Media in Marketing.

Special Thanks to Dr. Mike Yao is Professor of Digital Media and Department Head of the Charles H. Sandage Department of Advertising at the University of Illinois, Urbana-Champaign.

This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.

Fantastic Course with easy to follow information and reads, examples and interviews on Digital Media and Marketing Principles for a beginner like me. Thank you Professor Mike Yao.

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

This course has definitely given me more perspective on marketing in general and the lecturer and his pace make learning easy. I am looking forward to the next step

I really enjoy listening and reading about marketing principles from professional way. Thank you for providing to such amazing opportunity to learn and know more.

Professor of marketing, which is the most important skill of today's world. I got very important directions from Mike Yao. Thank you and I recommend it highly.