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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

2,516 ratings
599 reviews

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

Jan 24, 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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126 - 150 of 585 Reviews for Digital Media and Marketing Principles

By Cristhian S M A

May 21, 2021

Excellent content and explanation.

I do enjoy the course, congratulations to all team!

By Carolina A N

Jun 22, 2020

Very useful course, with updated information, and friendly for the learner.


By Sarah M

Feb 7, 2018

really practical and helpful.loved the videos to supplement the reading and lectures.

By Tumelo M

Jul 4, 2017

This is a great course that gives one a clear understanding of the Digital Landscape.


Jun 28, 2020

Nice learning and principles learned for the successful career in digital Marketing

By ιωαννης β

Nov 9, 2020

Until now it is my favourite course , Gongatulations to professor Yao, amazing job

By Gopakumar V S

Dec 18, 2017

It was really good. Helped to get insights of mobile marketing, content marketing.

By Vinuja S

Nov 17, 2020

the course is great or me because i have learned lot important skill from this.

By Christopher G

Sep 4, 2020

Up to date overview on digital technology and it's effect on the marketing world

By Norma C P P

Aug 22, 2018

Excellent for knowing the basic principles of Marketing comparing to the new era

By Kimberly K

Oct 23, 2020

The video lectures were great. Clear and concise examples were used throughout.

By Olesia R

Nov 6, 2019

It is the most interesting and helpful course which need every digital marketer

By Shashwat G

Oct 5, 2017

Excellent course...loved every bit of it. Nice video capsules by the Professor!

By Sangeeta D

Sep 24, 2020

This is one of the best courses I have taken as a part of this specialization.

By Olga P

Nov 2, 2020

Good theoretical course to understand how digital marketing works! Thank you!

By Magda G C V

Sep 26, 2019

Useful and up to date information. Interviews to companies are very valuable.

By Mohamed B

Aug 18, 2020

Perfect introduced knowledge!! Thanks professor Mike and Thanks Coursera :)

By Eman E B

Apr 19, 2016

Thanks for a great introduction for more understanding the various channels

By Shivam S

Nov 12, 2020

the course is good but verification process is bad I am trying from 2 days

By Warren L

Sep 25, 2019

Great course! Looking forward to doing the next one in the specialisation.

By Ayush P

Dec 29, 2020

Awesome course. Very good examples and references. Thank you very much :)

By Lai F C

Nov 26, 2018

Love the course. Thorough understanding on the topic. Thanks Prof. Yao.

By Aman J

Aug 6, 2020

Excellent course with detailed videos and a plethora of reading material


Sep 21, 2019

Great course. Super comprehensive and well taught. Dr. Yao is on point.

By Alexandre R

Aug 19, 2019

Excelente curso. Professor excelente e conteúdo amplo e bem didático.