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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,701 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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6501 - 6525 of 6,909 Reviews for Foundations of Digital Marketing and E-commerce

By AM t

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Jan 14, 2023

Good to learn more easily

By Abhijeet S J

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Oct 27, 2022

Simple easy well curated

By SAIYOGITHA K P

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Oct 6, 2024

It is very useful course

By belen e

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Feb 20, 2024

good introduction course

By Grishma T

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Mar 21, 2023

Great Foundation course.

By Nathan H

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Jun 1, 2022

hard and boring at times

By Shivam S

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Jul 12, 2025

very brief about things

By Tejas K

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Jan 12, 2025

good matter of our life

By Shriya R

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Jan 9, 2025

gives a good foundation

By Ahtasham A

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Oct 28, 2024

Well define everything.

By Eriny J

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Feb 24, 2024

need arabic translation

By Kartik P

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Sep 14, 2022

Great experince so far

By bhavya d

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Jun 10, 2022

Great beginning course!

By Alessandra C A d o

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Sep 3, 2025

maravilhoso muito bom

By Derek B

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Jun 12, 2025

could be more in depth

By Darshan D

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Nov 19, 2024

best platform to learn

By MUHAMMAD I

•

May 31, 2024

Thats the great course

By Gourab D

•

Apr 10, 2024

Good one for beginners

By snow g

•

Apr 26, 2023

Love it so informative

By Abhradip B

•

Feb 22, 2025

Well designed course.

By Sumi B

•

Nov 8, 2024

Great course material

By Jesse U

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Jul 24, 2023

it was a nicely paced

By himanshu a

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May 1, 2023

Very good for basics.

By Komayal H

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Nov 26, 2022

Wonderfully didactic!

By Shivangi D

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Apr 23, 2025

it was a good course