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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,877 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

MN

Dec 16, 2024

Cindy is just the best instructor ever! I thoroughly enjoyed this course. I understood every concept with ease. And it was fun and engaging. Wish she taught all the courses on here:)

CP

Sep 25, 2025

This course was very informative and I learned a lot of new digital marketing skills. The explanations of how to run a paid media campaign and remarketing ideas was very helpful.

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401 - 425 of 781 Reviews for From Likes to Leads: Interact with Customers Online

By Deleted A

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May 20, 2024

the most Importent course

By Muhammad F

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Jan 2, 2023

Superb course for newbies

By anise b

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Nov 13, 2022

really good nice to learn

By Essadi F

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Nov 10, 2022

great and perfect courses

By Badreldin A M

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Mar 12, 2024

very talented presenter!

By Ibrahim O

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Feb 6, 2024

A very insightful Course

By Sowmya C L

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Aug 14, 2023

Very Informative Course.

By Vanessa P F

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Jul 3, 2023

really good and complete

By Francisco J V F

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Jun 11, 2023

Really great and useful.

By Jorge M

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May 28, 2023

More than expected. Top!

By Deleted A

•

Apr 23, 2023

I got My Badge Thank You

By Jinnie H

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Mar 15, 2023

I loved the instructor!!

By Ziaul H

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Mar 4, 2023

Good, enhanced knowledge

By anser a

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Jan 19, 2023

awesome five star rating

By Raphael U

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Dec 19, 2022

Very thorough. I love it

By Chandina

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Nov 3, 2022

Good course and useful.

By Ankur R

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Oct 1, 2022

wowwww..... i's excited

By Swati A

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Apr 25, 2025

best learning platform.

By Büşra K

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May 12, 2024

Great for introduction!

By Luella M

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Jan 27, 2024

Useful and enlightening

By Fotoon a

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Dec 5, 2023

this was really helpful

By Vidhika B

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Jul 25, 2023

This is really helpful.

By Briskadire

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Feb 7, 2023

its such a great course

By Muhammad Y

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Jan 1, 2023

wonderful and excellent

By Aricha L

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Sep 30, 2022

lecture well delivered