Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,139 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

Filter by:

6551 - 6575 of 7,020 Reviews for Foundations of Digital Marketing and E-commerce

By nelson D G ( t r a

•

Nov 21, 2023

lots to know, new language to me.

By Bonakele Z

•

Sep 17, 2023

Very informative and interesting.

By Michael H

•

Aug 1, 2024

Good introduction but that's all

By Pizza A

•

Jul 20, 2024

Amazing, it clarifies my role...

By Ecko S

•

Apr 5, 2023

THE INSTRUCTOR WAS VERY DETAILED

By Muhammad S

•

Mar 27, 2023

Good and a easy to learn course.

By Ashish D

•

Dec 2, 2022

lacking assignments and projects

By Abdelghani a

•

Jul 19, 2022

It is a very interesting course.

By Badejo U

•

Aug 19, 2025

This course really help me alot

By DANIELA A D

•

Jul 23, 2025

estan muy tediosos los examenes

By Nick H

•

Mar 31, 2025

Pretty good foundational course

By Vernan R

•

Dec 16, 2024

learned a lot, very informative

By Kevin G

•

Sep 2, 2023

Good intro into what comes next

By Aaron F

•

May 9, 2023

great information for beginning

By Walida T

•

Jan 15, 2023

It was great. Very informative.

By Caroline H

•

Oct 15, 2022

A great and indepth coursework

By Francisco M Q

•

Aug 12, 2025

muy buena informacion, gracias

By Deleted A

•

May 7, 2025

Good but need more explanation

By Ana T d L B

•

May 9, 2024

O curso está sendo maravilhoso

By Basirat A

•

Nov 10, 2022

it is nice and simple to learn

By Tobias S

•

Sep 25, 2024

Very well set up for learning

By Hermine M

•

Jun 25, 2024

Need more practical knowledge

By Shilpa T

•

Jul 26, 2022

ITS SO USEFUL AND INTERESTING

By Nitin S

•

Aug 6, 2025

Need to add practical things

By Rahul R

•

Jan 31, 2025

The course is designed well.