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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,139 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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1726 - 1750 of 7,030 Reviews for Foundations of Digital Marketing and E-commerce

By ifrah n

•

Sep 14, 2023

I

enjoy every part

and it really help me to understand

the fundamentals

of digital marketing

By Sasha J

•

Aug 23, 2023

found it interesting and simple to understand making the entire course relatable to oneself.

By Joe D

•

Aug 19, 2023

Brilliant course! recommended for anyone wanting to get into digital marketing or ecommerce!

By Ajit K R

•

Aug 13, 2023

Feeling overwhelmed that I did it. Looking forward to complete the rest certifications also.

By RAUNIT K S

•

Jul 6, 2023

I learn every digital marketing fundamental in this course and I enjoy a lot in this course.

By Hanen M

•

Jun 26, 2023

I learned a lot from this course. It was very informative and easy to understand. Thank you!

By Santa L C M

•

Jun 25, 2023

Excellent course, well explained and very valuable information, it exceeded my expectations.

By Abigail M

•

Nov 28, 2022

Very compelling and easy-to-digest digital marketing course, taught by Google professionals.

By Syahrizal M

•

Nov 10, 2022

Its great! Its really tell me about the digital marketing for me who newbie in the industry.

By DaReon S

•

Nov 7, 2022

Very good course. I liked the pace of delivery and found the chief instructor very engaging.

By Gábor D

•

Nov 6, 2022

This course describes the basics of digital marketing and e commerce really good. Thank you.

By Akash K N

•

Oct 30, 2022

I would like to tell you guys that this was a great course and I enjoyed and learned a lot.

By AJU R

•

Oct 27, 2022

For beginners like me it was such an experience to learn basics of digital marketing easily

By Manoj S

•

Oct 16, 2022

This course has given me great insights of the Digital Marketing and E-commerce profession.

By Muhammad T A

•

Oct 15, 2022

An amazing course, it helps me to enhance my skills in digital marketing and search engine.

By Mehul R

•

Oct 3, 2022

it was wonderful experience with tutor and i gained lot of knowledge of digital marketing.

By Adwaith S

•

Oct 1, 2022

awesome experience in learning about the terms i didnt know before. beautiful presentation.

By Kaleem U

•

Jul 28, 2022

An Amazing Course. I have learned many new and advance things. Very impressed and Motivated.

By Nikoletta N

•

Jul 15, 2022

Very well organized course, full explanation of the digital marketing and e-commerse process

By Phong V

•

Jul 6, 2022

Very great course for those who just started learning about digital marketing and ecommerce.

By Kanagarajah P

•

Nov 12, 2025

i learned lot about in this course. it is very useful for my career. so thank you very much

By Felix L

•

Aug 7, 2025

ITs an excellent coruse to understand & strengthen the basic of E Comm & DIgital matketing.

By yash b

•

Jul 24, 2025

Teachers are exceptionally good, and learning from the platform is very intuitive and nice.

By ESHA I

•

Jun 4, 2025

amazing course with awesome real life examples making learning too much easier n supportive

By Valdeci T

•

Mar 9, 2025

Muito bom. Ensina muita coisa da atualidade e com ele pretendo ter novas vagas de emprego!!