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Learner Reviews & Feedback for Data Analytics Methods for Marketing by Meta
278 ratings
About the Course
This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments.
By the end of this course you will be able to:
• Understand your audience using analytics and variable descriptions
• Define a target audience using segmentation with K-means clustering
• Use historical data to plan your marketing across different channels
• Use linear regression to forecast marketing outcomes
• Describe marketing mix modeling and apply different attribution models
• Assess advertising effectiveness
• Explain how A/B testing works and how you can use it to optimize ads
• Evaluate experiment results and assess the strength of the experiment
• Optimize your sales funnel
This course is for people who want to learn how to plan, forecast and optimize marketing efforts using marketing mix modeling, attribution models and A/B tests.
Top reviews
AA
Jun 22, 2024
the best couse in this certification. But the sad this is you can not understaning if you did complete Digital Marketing course.
SP
Jun 22, 2023
The course content is comprehensive and lectures well organized. You will not really learn this in a a traditional MBA class.
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