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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,453 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

JM

Jul 31, 2017

Gives a really good overview on different marketing channels and strategies. It does not go deep into any of those, though for high level understanding really recommend it!

SD

Apr 20, 2020

Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.

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401 - 425 of 535 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Jatin D

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Aug 21, 2020

Excellent

By Camilo P A

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Aug 18, 2020

Very good

By Dr. G G P

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Jun 11, 2020

Very nice

By Anurag c

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Jun 10, 2020

very nice

By Ankush A

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Apr 17, 2018

LOVED IT.

By irene s

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Mar 13, 2017

MUY BUENO

By Ailen A D

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Nov 6, 2023

ta bueno

By Naomi N

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Sep 24, 2021

LOVED IT

By Lulz V

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Mar 28, 2021

Grateful

By Ivie F O

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May 7, 2019

Awesome!

By Kesaria J

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May 14, 2025

amazing

By Mouad E B

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Oct 2, 2018

perfect

By Giang L

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Oct 25, 2025

Great!

By QUYENTTSE182032

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Mar 5, 2025

M NKNK

By Daniel D l h

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Feb 24, 2023

Genial

By Hnin N H

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Jan 11, 2021

Great!

By sarthak j

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May 26, 2020

V good

By Filip F

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Mar 18, 2017

great!

By 23SUBA18 M P R A

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Nov 15, 2024

Super

By ABHIJEET S

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Apr 25, 2021

Nice.

By Феруз Б

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Oct 30, 2020

nicee

By AMAN S

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Oct 19, 2025

good

By Arvind

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Jul 15, 2025

good

By thanhphat187finn

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Jan 20, 2025

good

By Abhi S P

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Dec 13, 2024

Nice