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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,816 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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1001 - 1025 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Aglaja G

•

Aug 23, 2016

Great course!

By MADDALA R

•

Oct 2, 2020

great course

By S M M

•

Jun 30, 2020

great course

By MOHAMMED A

•

Jul 20, 2020

AS EXPECTED

By Saloni S

•

Jul 6, 2020

It was nice

By Nikhil “ S

•

Mar 26, 2020

very useful

By Shubham D

•

Mar 6, 2019

good course

By Pradeep K

•

Oct 18, 2017

good Course

By Mazen K

•

Jul 4, 2022

very good

By Nishchay S

•

Apr 10, 2020

I loved it

By Rajath R B

•

Nov 7, 2022

very good

By TALLAPRAGADA D P

•

Jul 14, 2020

very good

By Kandarp M

•

Jun 1, 2019

vERY GOOD

By sanyam j

•

Dec 16, 2016

nice one.

By SANO A

•

Aug 18, 2016

Very good

By Thai Q N

•

Oct 25, 2024

ok good

By ABIRAMI V P

•

Jul 26, 2025

good

By Tuấn A N

•

Jan 23, 2025

Good

By DISHA M R

•

Sep 8, 2024

good

By MD I A

•

Aug 9, 2024

good

By Nikhil K

•

Oct 1, 2023

nice

By ayyalasomayajula s s

•

Mar 13, 2022

good

By Muhammad S A

•

Sep 23, 2020

good

By Sani K

•

Sep 18, 2020

Good

By Rasha N

•

Aug 4, 2020

good