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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,030 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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4376 - 4400 of 5,358 Reviews for Marketing in a Digital World

By Chaojun L

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Oct 1, 2018

ojbk

By svlhinn m

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Sep 24, 2017

good

By Sanchari D

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Apr 17, 2017

good

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Jan 27, 2017

good

By SURKSHA D

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Oct 18, 2021

4.5

By Alpeshkumar G

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Jul 20, 2021

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By Brolyne L

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Feb 23, 2021

wow

By TANGNOD S

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Jul 30, 2020

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By Dhruv N

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Apr 15, 2025

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Nov 8, 2024

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Jun 28, 2021

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Sep 15, 2020

ok

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Jul 23, 2020

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May 1, 2020

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By Eesa M K

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Sep 30, 2019

😊

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Jul 5, 2017

有趣

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Apr 3, 2023

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